Short Course in SEO (Search Engine Optimization)
Online
DURATION
7 Weeks
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 630
STUDY FORMAT
Distance Learning
Introduction
This module unravels the mechanics of boosting website visibility in search results. Gain essential skills to enhance online presence, attract users, and drive traffic. Navigate the digital landscape with expertise and transform your website into a go-to destination.
Where you’ll embark on a transformative journey into the realm of digital visibility and online prominence. In this module, we unravel the intricate mechanics behind how websites rise through the ranks of search engine results and become the go-to destinations for users seeking information, products, and services.
In an era where online presence is paramount, understanding the art and science of SEO is a powerful skill. This module is meticulously crafted to equip you with the knowledge and techniques needed to navigate the digital landscape effectively.
Need to Know
- Start dates – Anytime
- Recommended Duration – 7 weeks
- Language - 100% English instruction
- Study mode – Self-Paced Learning - 100% Online
- Format – Pre-recordings, online tests, and assessments
- Certification – Professional Certification (Certificate of Achievement)
Certificate of Achievement
An ESEI Certificate of Achievement is a formal acknowledgement awarded by ESEI International Business School to individuals who have completed a specific course or training program. This certificate signifies the recipient's dedication, effort, and proficiency in the subject matter, recognizing their commitment to excellence and the advanced skills acquired during their studies. It serves as a valuable credential for enhancing career prospects and demonstrating expertise in the field.
Admissions
Curriculum
Grasp SEO Fundamentals
Develop a comprehensive understanding of the foundational principles that govern how search engines operate, index content, and rank websites.
Unlock Keyword Mastery
Explore the world of keywords and learn how to uncover the phrases and terms that connect users with your content. Understand how to strategically integrate keywords to enhance visibility.
Navigate On-Page Optimization
Dive into the heart of SEO by discovering how to optimize individual web pages for search engines and users. Learn about meta tags, headers, content structure, and other critical elements.
Unleash Off-Page Strategies
Explore the realm of off-page SEO, where you’ll uncover the significance of backlinks, link building, and how external signals impact your website’s authority and credibility.
Measure with analytics
Delve into the world of data analysis by understanding the tools and metrics used to assess the effectiveness of your SEO efforts. Learn how to track progress, identify trends, and make informed decisions.
Adapt to Algorithm Updates
Stay ahead of the curve by learning how search engine algorithms evolve and impact your SEO strategies. Discover how to adapt and maintain optimal performance in the ever-changing digital landscape.
Assessment
Project-Based Learning Methodology at ESEI
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The Advantages of Project-Based Learning
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles as employees or business owners, showcasing their hands-on experience and skills.
Project Format and Teacher Involvement
Project formats vary and are at the discretion of the instructor. Projects can be case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Assessment Criteria
- Group Project Submission (40%)
- Individual Project Submission (20%)
- Group Presentation of the Project and Q&A (20%)
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of collective and personal efforts in achieving project objectives.
- Class Participation (20%)
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.