Master in Commercial Space Design: Retail Design

goals

The main objectives of this program are:

• Acquire a personalized work methodology that allows optimizing, managing and controlling the different execution times of a project, its subsequent management and designing shop windows.
• Learn to work in an interdisciplinary environment, integrating correctly and balanced their different visions; interior design, architecture, branding, merchandising, window dressing etc ...
• Optimize, manage and control the different execution times of a project.
• Acquisition of arguments that explain the decisions made in the design of a commercial space.
• Acquisition of a global vision of the concepts of the retail world.
• Knowledge of the trends of the XXI century that affect this discipline.
• Learn to develop an executive project within the world of retail.
• Offer the tools to be able to design, direct and implement a commercial interior design project from the beginning to the delivery of the work to the client.
• To keep an economic control of the work, from the presentation of the fees to the client, the measurements, control of the budgets and the work.
• Design furniture adapted to the point of sale.
• Know how to implement and transfer a brand image to a space.
• Knowing materials and techniques for the construction of spaces and shop windows that are capable of setting trends and attracting attention.
• Learn to control the project in its different scales and materials until reaching the development of construction details.
• Provide the student with the necessary knowledge to give a vision in the management of the point of sale and be able to develop a project of management and dynamization of the different areas that confer it.
• At the end of the course, students will have material generated to develop a digital portfolio, which allows them to promote themselves in the workplace.

The Master in Design of Physical and Digital Commercial Spaces: Retail is made up of 10 subjects, a Master's Final Project and 3 additional workshops.

• Open classroom spaces
• Retail marketing and omnichannel. Foundations and arguments 5 ECTS
• Strategy to design phygital spaces: physical and digital 5 ECTS
• Retail branding and its application in physical and digital spaces 5 ECTS
• Visual merchandising: organization of furniture to product and service 5 ECTS
• Window dressing and revitalization of commercial spaces 5 ECTS
• Digital transformation of commercial spaces 5 ECTS
• Design of sustainable and healthy spaces 5 ECTS
• Methodology in the design of commercial spaces 5 ECTS
• Corporate retail: design of ephemeral spaces and workplace 5 ECTS
• Commercial project management 5 ECTS
• Master's Final Project 10 ECTS
• lighting workshop
• Digital space design workshop: web and social networks
• Company workshop
• Design Thinking Workshop

Recommended profile

This Master is aimed at people who meet the following profile:

• Higher Graduates in Design
• Technical architects
• Graduates in Fine Arts
• Architects
• Building Engineers

In those cases that the student accredits higher studies prior to a process of accreditation of the University degree, the Academic Committee will evaluate the CV and portfolio of the candidate as well as the study plan studied, which must maintain a reasonable equivalence with the current degree studies of the same area.

Professional outings

• Students who do this Master can develop their professional careers in the following areas:
• Interior design or architecture studios with an interior design department for commercial spaces.
• Commercial furniture designer.
• Interior design department of large companies.
• Freelance visual merchandising and window dressing.