Master in Branding and Creativity and Brand Communication
Barcelona, Spain
DURATION
12 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
TUITION FEES
EUR 5,200
STUDY FORMAT
Distance Learning
Introduction
"In such a volatile context, brands must re-think their place in the lives of their customers, to continue transcending the mere commercial relationship."
Bernat Sanromà - Program Director
Currently, the people in charge of brand communication must understand the deep relationship between technology, values and human relations in order to apply them to branding design . Otherwise, they will not be able to generate relevant messages and proposals for brands, products or services. From this reflection is born this BrandStorming: Master in Brand Communication. Because you have to rethink what meaning a brand has today. Fortunately, two key elements will always be necessary: strategy and creativity .
An idea, a story that connects with the audience, a tweet that generates a movement... In short, strategy and creativity, in their broadest definitions, become more than ever the benchmarks for any communicator. In the starting point and also in the very purpose of brand management .
Curriculum
Brandstorming: Master in Brand Communication is structured around the following subjects
- Adobe Open Classroom
- Creativity: the skill that makes the difference 5 ECTS
- Target: an approach from emotion and technology 5 ECTS
- Technology & brands: connecting with the consumer 5 ECTS
- Mobile devices: human appendages 5 ECTS
- Soul brands: brands with soul 5 ECTS
- Social trends 5 ECTS
- Cross-sectional design 5 ECTS
- Marketing in a digital world 5 ECTS
- Social networks 5 ECTS
- Branded content & storytelling 5 ECTS
- Master's Final Project 10 ECTS
- Workshop "Anatomy of a brief"
- Virtual Reality Workshop
- Company workshop
- Design Thinking Workshop
Ideal Students
Who is the BrandStorming: Master in Brand Communication aimed at?
The BrandStorming: Master in Brand Communication is aimed at students who want to develop their creativity and brand strategy for a specific market. The study program of our higher education school will allow you to integrate technology into the dialogue between consumers and brands .
Our brand branding training understands creativity as a skill, and not as a specialization. People trained in the advertising design and brand communication program will be able to identify trends, understand the concepts and language of marketing, and master social networks .
Through this training you will be able to generate a positive impact on brands , showing the public their identity, helping you with a brand strategy.
Admissions
Career Opportunities
With this master's degree, you will learn to use creativity as a tool to tell the story of a brand and its visual identity and generate lasting emotional bonds. These studies will allow you to develop professionally in the following areas:
- Creative departments of advertising agencies.
- Business marketing and communication departments.
- Graphic and corporate brand studies.
- Media agencies.
- Agencies or advertisers strategic planning departments.
- Advertising agency account departments.