Specialization Program in Commercial Management
DURATION
6 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 8,100
STUDY FORMAT
Distance Learning
Introduction
Lead change in your organization with an agile, flexible and efficient commercial team; and adapt the marketing of your products to the most up-to-date Go-To-Market channels and strategies.
Why This Program?
The business world is changing. Consumers are becoming more demanding every day, and technology is becoming less and less alien to business tasks. In this fluid and still uncertain context, designing valuable strategies that generate economic and human knowledge is essential. And necessary.
Faced with this new reality, the business world requires professionals specialized in leadership and innovation, capable of carrying out agile and responsible management, adopting a culture of knowledge that is both bold and creative.
In this specialization program, you will enhance your professional profile with the help of experts in the sector, adopting the best commercial strategy for your business or organization. You will successfully impact sales through an effective and intelligent relationship with your users, and you will develop key competencies for innovative management, such as: the efficient management of distribution channels, the effective articulation of action plans or the strategic design of B2B, B2C and B2B2C marketing campaigns
Gallery
Ideal Students
Who is it for?
This program is aimed at professionals with 4 or more years of professional experience who meet the following profiles:
- Commercial and Marketing Directors who want a more competitive model in accordance with the company's strategy and the changing needs of the Market
- Managers who wish to evolve their leadership style to have a motivated and change-oriented team
- Professionals in the Sales, Marketing and Trade Marketing areas of B2B, B2C or B2B2C companies who want to delve deeper into the fundamental aspects of distribution channel management
- Managers and General Directors directly involved in the Commercial activity who wish to build a commercial model completely integrated with the strategy and objectives of the organization
- Prescribers. Professionals who wish to develop the skills for sustainable demand generation, build differential competitive advantages while developing their commercial skills
- Professionals from the business world who wish to improve the relationship with their clients and teams, build value propositions and strengthen management skills, developing a mindset of openness to change and orientation towards digital transformation.
Admissions
Curriculum
3 modules where you will find the best content:
Unit 1: Strategic Sales Management
Develop a strategic vision of the company and create market spaces where competition has no place. Adapt your sales strategy to the continually evolving needs of your customers thanks to the customer centricity philosophy.
Unit 2: Marketing and Retailing Channel Strategies
Find the most appropriate marketing channels to deliver the products or services you have created, know how to integrate them in the best way, offering an omnichannel experience through the Customer Journey and define what strategic collaboration alliances can be.
Unit 3: Business Model Transformation: Leadership and Change Management
A new Business Model requires a new People Development Model. Develop effective leadership and correct change management to achieve an agile, motivated, flexible and more efficient commercial team.
Rankings
- Fourth best in the world: ExecEd Financial Times 2023
- 3rd best in the world: open programs Financial Times 2023
- 6th Best in the World program: future use in Europe Loyalty, personalized programs 2022
Program Outcome
What are you going to get?
- Develop the skills to evolve to a new Business Model, achieve an improvement in economic results, drive your team through leadership and motivation, and make the client grow with the value offer.
- Adopt the best Commercial and Marketing strategy to successfully impact sales through an effective relationship with the customer and value propositions.
- Understand the complexity and challenges posed by the omnichannel customer experience to define and manage the best Retail Management strategies.
- Review the planning and execution of the sales process as a generator of value and differentiation, based on strategic approaches likely to generate business, discovering opportunities for profitable and sustainable long-term growth.
- Deepen the planning and activation of relationships with strategic clients; knowing the main keys to deploy a sales process.
- Build an Action Plan that allows us to put the knowledge acquired into practice.