Specialization Program in 360º Management
DURATION
5 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 8,100
STUDY FORMAT
Distance Learning
Introduction
Develop your leadership in the new business culture
Why This Program?
Technology has been incorporated into the business world, providing countless new opportunities, but the concept of digital transformation, we know, goes much further. It is a phenomenon that impacts people and society, a new global culture that requires a complete remodeling of the mentality of companies towards a model of constant innovation, transversal knowledge, and efficiency.
Faced with this new reality, the business world requires professionals specialized in innovation, leadership and agile management. In this specialization program, you will develop new personal and technical capabilities adapted to the growing work environment, discovering how to lead transformation by adopting disruptive approaches such as Business Agility and Up & Across leadership, implementing business decisions in a holistic way taking into account It takes into account the financial, human and strategic components.
Ideal Students
Who is it addressed to?
This program is aimed at professionals with 4 or more years of professional experience who meet the following profiles:
- COO, Senior Management and middle managers who wish to incorporate the good practices of agile management into their different realities, as well as lead the digital revolution, detecting new opportunities and strengthening the current competencies of different functional areas.
- Professionals specialized in managing teams of people who want to improve and profile their persuasion and influence abilities.
- Chief Innovation Officers or Innovation Directors who need to understand the comprehensive management of the innovative process and generate opportunities that guarantee the survival and success of the company in the medium term.
- Entrepreneurs who are developing their business idea and want to learn to systematically manage the innovative process, from the search and selection of opportunities to their exploitation.
- Marketing, sales and communication managers and professionals from medium, large and multinational organizations who need to understand the new environment to lead their teams by providing value in this new reality.
Admissions
Curriculum
Business Agility
- Customer Centricity.
- Ambidextrous organizations.
- Strategic innovation management.
- Lean & Agile.
- Agile in practice.
- Change management processes in an organization
- Traction levers.
Influential Leadership. Up & Across
- Manage yourself: the principles of influence.
- Diagnose the world of those around you.
- Change management.
- Manage your boss and your colleagues. Up & Across influence models.
Digital marketing
- The digital environment.
- The digital strategy: channels.
- Web and mobile web environment.
- SEO.
- SEM.
- Social Networks and Storytelling.
- Email marketing.
Strategic Innovation
- Strategy and innovation.
- Typologies and innovation processes.
- Technology and market strategies.
- Disruptive innovation.
- Experiential technologies.
- The innovative organization.
- Open innovation and innovation ecosystems.
Finance for Non-Financial
- Preliminary concepts. Financial statements.
- Analysis of asset strength, capacity solvency and punctuality solvency.
- The profit and loss statement. The economic risk.
- Profitability analysis.
- Liquidity analysis.
- Financial operations.
- Investment analysis and selection
Program Outcome
What Are You Going To Get?
- Obtain the management and leadership skills that companies need, through agile value creation, change and conflict management, and highlighting your strengths and areas for improvement.
- Build a complete and adapted management profile Build a complete management profile adapted to the needs of each organization, with the ability to choose the modules that best adapt to the required soft and hard skills.
- Develop a personal Change Agenda, the result of reflection in which a defined action plan is established to analyze and reconfigure previous structures.
- Know the strategic, systemic, organizational and technological dimensions from which to approach innovation to connect it with the corporate strategy of companies.