Master in Digital Marketing and Analytics
Barcelona, Spain
DURATION
9 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
EUR 7,200 *
STUDY FORMAT
Distance Learning
* The price with scholarship is 2520 euros
Introduction
The Master in Digital Marketing and Analytics is a training program designed to train students in the field of digital marketing and data analysis. The program offers students complete training in digital marketing strategies, including online advertising, search engine optimization, content marketing, email marketing and social networks. Additionally, the master's degree also focuses on data analytics, allowing students to learn how to collect and analyze data to make informed business decisions.
Choose to train at ENEB , one of the most relevant distance business schools in Europe that allows you to train at the highest level, from anywhere and with the daily support of all teachers and tutors.
Double Degree
At the end of the Master in Digital Marketing and Analytics you will receive three degrees issued by the European Business School of Barcelona endorsed and certified by the Isabel I University:
- Master in Digital Marketing and Analytics
- Specialization Diploma in Innovation and Project Management
- Business English Program Certificate
All our training programs are accompanied by an optional Business level English course, which will allow you to work in an international work environment. In the case that you do not take it you will get a double degree.
Admissions
Scholarships and Funding
We help you with the financing of your studies. We have three different payment methods:
Cash with debit/credit card: We will give you a direct 10% discount
Bank transfer: We offer you the possibility of paying in two installments
Payment financed in 11 installments: We finance your studies without entry or interest
Scholarships and grants
At ENEB , aware that education should be available to everyone, we have our own scholarship system for our Master's and Postgraduate students.
There are limited places and they are granted in order of registration. The list of scholarships we offer is the following:
Direct Scholarship: Open on a limited basis in each enrollment period. Get your Direct Scholarship now and without the need for administrative procedures.
Scholarship for Academic Excellence: Aimed at those students whose academic and professional merits have a profile of excellence.
Entrepreneurial Talent Scholarship: Aimed at all those entrepreneurs who wish to study a Master's or Postgraduate Degree to apply it to their professional career.
Women and Equality Scholarship: Aimed at candidates who wish to grow professionally and train at the highest level. At ENEB we are committed to gender equality and promote the labor insertion of women.
Management Scholarship: Aimed at all those professionals whose positions of responsibility require them to continue training continuously in the field of the company.
Company Scholarship: Aimed at all those professionals who want to give a boost to their professional career and apply for senior positions of responsibility.
Self-Employed Scholarship: Aimed at all those self-employed professionals who wish to pursue a Master's or Postgraduate Degree to deepen their knowledge within their sector or to acquire the necessary knowledge to grow their company.
SME Scholarship: Aimed at all those entrepreneurs who wish to acquire all the appropriate knowledge to contribute to the growth of their company.
Scholarship for Labor Integration (for unemployed): Aimed at all those who wish to pursue higher education in order to re-enter the labor market.
Geographic Mobility Scholarship: Aimed at all those applicants who wish to study from anywhere in the world and thus be able to acquire a global vision of the business world.
Curriculum
The Master in Digital Marketing and Analytics is constituted by the following syllabus:
- Block 1. Marketing
- Block 2. Marketing Strategy
- Block 3. Web Positioning
- Block 4. Marketing Analytics
- Block 5. E-commerce
- Block 6. Strategy in Social Networks
- Block 7. Data Analysis and Interpretation
- Block 8. Digital Transformation
- Block 9. Project Management
- Block 10. Agile Methodologies
Methodology
Distance Postgraduate
In order to combine personal and professional life, the Master in Digital Marketing and Analytics is taught entirely online. In this way you will be able to access all the training content through our Virtual Campus, this being the main platform for your training, so you can study from anywhere in the world and at any time. All evaluations and final projects are also carried out remotely.
Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need through which you will obtain permanent communication between other students and teachers, you will access debate forums, you will be able to take training in English for executives, you will access the ENEB Campus to meet all your colleagues, among many other possibilities.
Evaluation
Consistency is one of the axes in your training plan. Through the self-assessments that will be provided to you through the Virtual Campus you will be able to consolidate the knowledge acquired.
To pass all subjects, it is essential to submit a final project for each subject. When your team of tutors has evaluated you, you will be able to see your grade on the Virtual Campus. Likewise, a document explaining in detail all the points of your practical case will be sent to your email.
In the evaluation, your tutors will assess the following aspects:
- Presentation of the exercise, design, visual richness and spelling.
- Development of the work, complexity of the statement, logic and coherence in the results obtained in the practical case.
- Added value in the analysis and development of the proposed case.
It should be remembered that all self-evaluations are voluntary and do not compute for the final grade for each of the subjects.
Career Opportunities
- Digital marketing specialist: responsible for planning, executing and monitoring digital marketing strategies to improve a company's online presence.
- Marketing data analyst: responsible for analyzing marketing data to obtain valuable information that can be used to improve marketing strategies.
- SEO Specialist: Responsible for improving a company's position in search engines by optimizing website content.
- Digital marketing manager: responsible for leading and coordinating all digital marketing activities of a company, including strategic planning, campaign implementation and results analysis.