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Emeritus Institute of Management Online Certificate in Mastering Digital Marketing: SEM, SEO, Social Media and Beyond
Emeritus Institute of Management

Online Certificate in Mastering Digital Marketing: SEM, SEO, Social Media and Beyond

Online

10 Weeks

English

Part time

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USD 3,000

Distance Learning

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Introduction

Customer journeys are made up of mobile ‘micro-moments’:

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Customer loyalty through omnichannel marketing

Most organizations are ‘going digital’, but nearly 50% lack a defined strategy. Even fewer have created an omnichannel strategy that looks at how physical and digital marketing intersect.

  • 17.6% is the expected CAGR for digital marketing from 2021 to 2026. (Statista 2022)
  • 72% of organizations' overall marketing budgets are allocated toward digital marketing channels. (Wordstream 2022)
  • 65% of consumers look up price comparisons on their mobile phones while in physical shops. (KPMG 2022)
"Modern marketing isn’t just ‘doing digital’ – it’s having an omnichannel strategy to build touchpoints across all channels your customers use, both online and offline."



Lil Mohan, Adjunct Professor of Marketing

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