Event management & marketing communication

The world of art, culture and business events is diverse, colorful and electrifying. Whether personal presence, digital participation or hybrid event formats, events are always something special. Would you like to work in this great environment and get to know outstanding, creative people? You know that you can attract a lot of attention with spectacular events? And you achieve that your events are communicated on all channels? Then you will acquire subject-specific knowledge and skills in the master’s course in marketing communication with a specialization in “Event Management & Marketing Communication”. We give you all the necessary tools on your way to success. Become a sought-after expert.

Art, culture and business events build on special content and messages, are determined by complex interactions and are presented in a special presentation context. In order to achieve the greatest impact, integrated and cross-media marketing communication is required to convey exhibitions, festival concerts or congress events to a broad public on the one hand and to differentiated audiences and customers on the other.

Are you already active in the culture or event industry and work in a managerial position or in project management? Do you want to expand your current field of activity or increase your chances of advancement? Do you want to professionalize your skills at an academic level? Would you like to remain independent of time and place and decide for yourself how much time you spend when and where for your further education? And you prefer individual support? Then this distance learning course is for you!

This master's course is a unique training opportunity in this field. Designed as an online course, it guarantees 100 percent eLearning. This offers the advantage that you can access all course content at any time from your computer, tablet or smartphone and are not tied to fixed start and submission dates.