Bachelor of Business Administration

Bachelor of Business Administration

The Bachelor of Business Administration Degree program provides courses and business-related in-class experiences for students who intend to pursue careers in business management. It emphasizes the integration of the different fields of business to develop a general perspective on business problems and challenges. The program course offers stress and rigorous analysis of the concepts and principles that are basic to an understanding of the business management field. Coursework relates theories and ideas to the operating practices and policies of business organizations. It also provides a unique opportunity for students to explore the workings of management using "hands-on" classroom experiences that provide an awareness of what really happens in the business world – awareness not easily obtained through conventional lecture methods. The Bachelor of Business Administration Degree in Marketing is designed for students who desire to pursue any of the many careers within the field of marketing. The program includes a general overview of the following areas: Consumer and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication (i.e., advertising, public relations and selling) and global marketing. The marketing degree program focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Courses stress the use of modern techniques to investigate, analyze and solve a wide variety of marketing needs within various environmental challenges and opportunities.

Objectives

The Bachelor of Business Administration Degree program provides courses and business-related in-class experiences for students who intend to pursue careers in business management. It emphasizes the integration of the different fields of business developing a general perspective on business problems and challenges. The course program offers a rigorous analysis of the concepts and principles that are basic for an understanding of the business management field. Coursework relates theories and ideas to the operating practices and policies of business organizations. It also provides a unique opportunity for students to explore the workings of management using "hands-on" classroom experiences that provide an awareness of what really happens in the business world – awareness not easily obtained through conventional lecture methods. The Bachelor of Business Administration Degree in Marketing is designed for students who desire to pursue any of the many varied careers in the field of marketing. The program includes a general overview of the following areas: Consumer and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication (i.e., advertising, public relations, selling) and global marketing. The Marketing Degree program focuses on strategic as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Courses stress the use of modern techniques to investigate, analyze and solve a wide variety of marketing needs within various environmental challenges and opportunities.

Mission

Graduating students will be able to: • Understand the important role marketing plays in relation to meeting the strategic objectives of the organization. • Demonstrate effective information literacy and communication as they apply to marketing through research and expression of both written and oral ideas. • Demonstrate the ability to use a variety of marketing concepts, theories, and tools on both an individual and team basis. • Demonstrate knowledge of the design, implementation, control and evaluation functions relating to marketing. • Become aware of how various environmental and ethical challenges affect the marketing of products and services. • Exercise critical marketing mix strategies involving research, analysis, application, and evaluation. • Explain and apply general theories and practices relating to management. • Demonstrate effective oral and written communications utilized within various areas of a business environment. • Demonstrate the ability to integrate various management technologies within the functions of management. • Understand ethical issues associated with business decisions. • Demonstrate the ability to effectively manage human resources and the importance of focusing on both the internal and external customer. • Identify and analyze factors critical to strategic planning, including economic principles associated with organizational behavior. • Relate the knowledge and experience necessary to think critically and creatively with respect to business decisions.

Dean

Dr.Mohamad Almasry is the Director of Business Administration program at the Egyptian E-Learning University (EELU). He is responsible for the operational management and implementation of the academic aspects of the program. He is specialized in Accounting and Information Systems. He got a Ph.D. in Accounting Information Systems from Alazhar University, Cairo, Egypt. Moreover, he is a member of scientific associations including the American Association of E-commerce (AAE), USA, the Institute of E-commerce consultants (Certified E-Commerce Consultant ™), USA, the Egyptian Association for Educational Technology (EAET) and the Egyptian Association for curricula and teaching methods (ECCI).