Bachelor of Science in Sport Management
DURATION
120 Hours
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
May 2025
TUITION FEES
USD 443 / per credit *
STUDY FORMAT
Distance Learning
* per credit hour
Introduction
EKU’s online sports management degree prepares students for rewarding careers in the complex and challenging sports industry. The program provides students with the leadership and management skills needed to successfully combine a love of sports and business insight to propel the industry forward. Graduates are prepared to take on key positions with sports teams and associations or to pursue graduate studies.
| Format: 100% online Credit Hours: 120 hours Tuition:
Transfer Credits Accepted: Up to 90 hours* Career Options: Gameday coordinators, athletic administrator, event coordinator, sports marketing, facility operations manager, financial and contract analyst, guest relations manager, corporate partnerships manager * A minimum of 30 credit hours must be completed with EKU |
Enhance your degree with a minor or certificate
Select from a wide range of minors, allowing you to explore interests or make use of prior credits.
You can also choose from numerous undergraduate certificates in specialty areas that complement and enhance your major as you work toward your degree.
What sets our program apart?
EKU provides a balanced degree program that integrates sport management principles and proven business practices. EKU’s curriculum blends academic and professional preparation through course topics such as legal issues in sports, sports information, event and facility planning, promotion, media relations, sport finance, marketing, accounting, economics and management.
- Accelerated 8-week terms
- Courses begin 6 times per year
- Generous credit transfer policy
- EKU is a NCAA Division I competitor
- Reduced tuition for active duty service members
- No campus visits required
- Personal advisors stay with you from application to graduation
- Free online tutoring and career services assistance
- Study anytime, from anywhere
- The dynamic, supportive learning environment
Why choose EKU?
EKU is a regionally accredited, brick-and-mortar university that is ranked among the nation's best colleges and has been educating students for more than a century. EKU has received numerous honors, including being named one of the best online colleges in the nation and one of the most veteran-friendly campuses.
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Admissions
Scholarships and Funding
Grants
Grants are a type of financial support that does not need to be repaid. Many grants are based on financial need alone, however, some grants also take academic performance, academic degree program, and/or residence status into consideration.
Grants are available at the federal and state level.
Private Loans
Private student loans are not funded or subsidized by the federal government; instead, they are funded by banks, credit unions, or other types of lenders.
The bank or lender – not the federal government – sets interest rates, loan limits, terms, and conditions of private student loans. Your ability to qualify for and borrow a private student loan may be based on numerous factors that can include your credit history, whether or not you choose to have a co-signer, your co-signer’s credit history, your choice of school, and your course of study. These loans do not offer the flexible repayment terms or borrower protections featured by federal student loans.
Employer Tuition Reimbursement
Employer tuition reimbursement includes a variety of employer-sponsored programs to help employees pay for college. In many cases, the funds received from these programs will be excluded from income and are tax-free.
Employee tuition reimbursement programs are typically governed by an employer’s human resources department. Employers may provide up to $5,250 per year in employer education assistance benefits for undergraduate or graduate courses.
Your employer may require you to attain a particular grade or to complete a program in order to obtain reimbursement. The employer may also require that you remain employed for a period of time after completing the course of study. Finally, your employer may require you to provide receipts or other substantiation of the educational expenses.
Military Benefits
For information on veteran and active duty military services and offerings, contact the EKU Office of Military and Veteran Affairs at 859.622.2345. EKU is repeatedly recognized by both Military Times and GI Jobs as a leader among Military Friendly® Schools and we look forward to helping you reach your goals.
Outside Scholarships
These scholarships are awarded by an organization other than the government or university. They are available from a number of groups, organizations, and entities nationwide. These scholarships can be general in nature or very specialized and tied to the type of work you would be doing after graduation.
If you receive an outside scholarship, you must notify your financial aid office so the award can be properly reported as part of your total aid package. Failure to report awards can result in the award not being accepted or a portion of the funds having to be repaid due to overpayment.
Departmental Scholarships
Departmental scholarships are awarded by specific EKU departments. The types, size, and criteria for these scholarships will vary by department.
If you receive a departmental scholarship, you must notify your financial aid office so the award can be properly reported as part of your total aid package. Failure to report awards can result in the award not being accepted or a portion of the funds having to be repaid due to overpayment.
Foundation Scholarships
EKU is fortunate to have hundreds of generous individuals and organizations that have donated scholarship money for current EKU students from a variety of backgrounds, situations, and interests. These are referred to as EKU Foundation Scholarships. Due to the number of these scholarships and the varying criteria for them, EKU has developed a single Foundation Scholarship application.
After completing the application, you will be considered for any foundation scholarship for which you are eligible. Criteria for these scholarships vary and can include academics, major, interests, place of residence, and more.
Curriculum
EKU's online sports management curriculum prepares students to pursue a variety of rewarding career possibilities by offering an interdisciplinary focus with courses in both sport management and business. Sport management courses include legal issues, sports information, event and facility planning, promotion, media relations, and sport finance. Business courses include marketing, management, economics, and accounting. The program culminates with an internship, providing the student "hands-on" experience within the industry.
Core Courses --- 30
- ESS 201 --- Foundations of Sports Science --- 3
- ESS 322 --- Legal Issues in Sports --- 3
- ESS 324 --- Policy and Governance in Sport --- 3
- ESS 327 --- Sport in American Society --- 3
- ESS 328 --- Sports Finance --- 3
- ESS 400 --- Management of Sport Organizations --- 3
- ESS 423 --- Psychology of Coaching --- 3
- ESS 470* --- Internship — Sport Management --- 6
- ESS 530 --- Sport Communications --- 3
*Students are required to document a minimum of fifty (50) hours of appropriately related experiences prior to enrolling in ESS 470.
Supporting Course Requirements --- 18
Together with your advisor, select five of the following:
- GBU 204 --- Legal and Ethical Environments of Business --- 3
- ACC 201 --- Introduction to Financial Accounting --- 3
- MGT 301 --- Principles of Management --- 3
- MKT 301 --- Principles of Marketing --- 3
- ECO 230 --- Principles of Microeconomics --- 3
- CIS 212 --- Introduction to Computer Information Systems --- 3
Free Electives --- 38
EKU General Education Requirements --- 37
Total Hours --- 120
Program Tuition Fee
Career Opportunities
Careers in sports management are unlimited and will encompass a wide variety of interests, passions, and career goals. The discipline is broken into three segments:
- Sport Entertainment
- Sport Product
- Sport Support Organizations
This program will prepare students in a unique way for a career in the rapidly changing arena of sport.
According to the Bureau of Labor Statistics (BLS), employment of entertainment and sports occupations is projected to grow 5 percent from 2018 to 2028, faster than the average for all occupations. Strong demand from the public for entertainment, as well as the increasing popularity of sports, will contribute to job growth for the entertainment and sports occupations.
The median annual wage for entertainment and sports occupations was $42,940 in May 2018, which was higher than the median annual wage for all occupations.
Industry employment opportunities include:
- Gameday coordinators
- Athletic administrator
- Event coordinator
- Sports marketing
- Facility operations manager
- Financial and contract analyst
- Guest relations manager
- Corporate partnerships manager
Employment Outcomes
Graduate Occupations
- Coaches and Scouts
- General and Operations Managers
- Sales Representatives, Wholesale and Manufacturing
- Educational, Guidance, School, and Vocational Counselors
- Postsecondary Teachers
- Social and Community Service Managers
Graduate Job Titles
- Assistant Coach
- Sales Manager
- Customer Service Representative
- Head Coach
- Account Manager
- Branch Manager
English Language Requirements
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