Master in Online Digital Marketing

Master in Digital Marketing and Electronic Commerce

Get your Google Adwords Certification with the Master in Digital Marketing and Electronic Commerce

Students who do this master may obtain the Certification.

Incorporate the latest trends into the company's marketing mix

The online Master's program in Digital Marketing is designed for those professionals in the Marketing and Commercial areas who want to incorporate the new channels, media and languages of the digital ecosystem into their business strategies .

It also allows the specialization of entrepreneurs who want to start digital businesses and need to know the keys and opportunities that the Internet offers.

Duration

Minimum duration: 12 months

Incorporates new languages and communication channels into the organization's strategy

Digital marketing has not only been one of the sectors that have best withstood the onslaught of the economic crisis: it has also become one of the main challenges for companies, which face the challenge of integrating this discipline into their commercial activity to gain in competitiveness and efficiency .

In response to these needs, the EAE Business School Master's program in Digital Marketing and Electronic Commerce , taught online and blended in Barcelona and Madrid, provides the knowledge and skills necessary for professionals to incorporate into their business strategies the new channels, media and languages of the digital ecosystem .

In addition, this Master in Digital Marketing online is also the perfect option for all those entrepreneurs who want to start e-commerce businesses and want to know the keys and opportunities that the Internet offers.

Its study program addresses the different techniques, tools and specific competencies of the digital environment, including the analysis of results , essential to guarantee the return on investments (ROI) in these actions.

The master, developed by prestigious authors and with a long professional career , echoes the most relevant issues of online marketing and electronic commerce, and uses digital resources, simulators, role play, webinars and other dynamic elements that facilitate learning and practical application of the contents. In this way, the participant is given a close approach to project planning, as well as the bases to develop successful communication, relationship and digital sales strategies .

The curriculum is updated annually and includes the completion of a tutored Online Marketing Plan and fully current modules, such as rich media platforms or inbound marketing .

All this with the endorsement of EAE's Marketing Programs Area, elected the second best in Spain in the Ranking of The 250 Best Masters in El Mundo (2011-2014). Likewise, EAE is among the 30 best business schools in the world (Latin American Economics Ranking 2014) and is the second most reputable business school in Spain (Merco Ranking 2016).

Google Adwords certification

Students who complete the Master in Digital Marketing and Electronic Commerce will be able to obtain a Google Adwords Certification.

This professional accreditation allows holders to demonstrate that Google recognizes them as online publishing professionals.

Learning methodologies: Online Distance and Blended Blended

EAE Business School is committed to practical and active learning on the part of the student. The objective is to ensure continuous improvement and the immediate application of what has been learned, and for this it is based on:

• Learning resources.
• The exchange of experiences with teachers and other students.
• Team work.

The student is at the center of the training activity:

Online Distance Methodology

It is flexible and allows the student to acquire knowledge according to their training needs and time availability.

Blended Blended Methodology

It combines the advantages of face-to-face training with the flexibility of online distance training through the virtual campus.

It offers participants 20 classes or face-to-face sessions, to choose from among more than 160, and one-to-one face-to-face tutorials.

Training axes

• Active teacher advisor
• Practical cases
• Conferences in manegement
• Meetings with managers
• Simulators - Role play
• Interactive content
• Final project authorized
• Virtual campus
• Discussion and analysis room
• Webinars
• Marketing Observatory

Benefits for participating students

Dynamization

The virtual campus is the environment in which three axes of dynamization and interaction are articulated: a blog, to contrast the topics with the experts; an observatory, in which trends and best practices of online marketing and electronic commerce are presented, and webinars, conference, workshop or seminar that is transmitted over the Internet, and whose main characteristic is the interactivity that occurs between the participants and the lecturer .

Simulators and role play

Three simulators allow the student to become the marketing manager of a company, which they must position in the market. The first simulator focuses on online marketing strategies; the second, in carrying out activities related to e-commerce, and the third, in the functions of the community manager.

Alumni

Alumni EAE is a joint initiative of students, former students, the faculty and the business community that offers a service to the more than 70,000 current and former students trained at the school since 1958.

Alumni aims to enhance the career plan and provide continuous training to all its members by offering a wide range of services and benefits.

Final project

The final project provides the student with the opportunity to carry out a marketing plan, and for this they have the authorization and advice of expert professionals. You can choose between three types of operating environments: developing a web positioning campaign, promoting a brand in a digital environment and managing an online crisis.

Professional careers

The Career Service is a support area for alumni and alumni. Our objective is to guide and accompany the student in the achievement of new professional goals, as well as to adjust to the maximum their professional expectations and interests with the labor market.

Costs and fees

• € 8,000 (Online Distance mode)
• € 11,000 (Blended Blended mode)

Study plan of the Master in Digital Marketing and Electronic Commerce

• Strategy in digital environments.
• Digital marketing tools.
• Online customer loyalty and management.
• Social media as a marketing tool.
• Innovation in digital marketing.
• Digital marketing plan.
• Electronic commerce

Double degree: EAE Business School and University of Barcelona-IL3

Students who successfully complete the program will obtain a double Master's degree in Digital Marketing and Electronic Commerce from EAE Business School and the University of Barcelona-Il3. The master has a study load of 60 ECTS credits (European Credits Transfer System).

To access the Master in Digital Marketing and Electronic Commerce, it is necessary to have a university degree and professional experience will be valued. Professional experience allows knowledge to be shared based on the contributions of each participant, from their training and professional responsibility, in the situations posed by teachers.

What will the participants of the Master in Digital Marketing online achieve?

• Implement the online marketing plan and develop strategies in digital environments.
• Adapt the way in which the company communicates and manages its relationship with customers and markets to the economy of today's society.
• Mastering the techniques and digital tools to manage e-commerce projects, for online sales and to generate traffic to web pages.
• Mastering the keys to Business Intelligence.
• Design advertising campaigns on the Internet.
• Delve into issues of web development and positioning, CRM, e-mail marketing and social media marketing.
• Manage affiliate marketing strategies.
• Define the appropriate objectives and measure the return on investment of online marketing actions.