Master in Digital Marketing and Electronic Commerce

Main characteristics of our Master in Online Marketing

The digital economy grows year after year and has already become one of the main engines of economic growth. This new economic model requires marketing professionals with 100% digital profiles.

The Master in Digital Marketing and Electronic Commerce of EAE has been designed, among our distance masters, to respond to the demand of companies and organizations that need to have specialists in digital marketing.

The Master provides students with the knowledge, skills and abilities necessary to manage and direct online strategies, both in marketing departments of digital and traditional companies.

Digital Marketing to introduce new languages and communication channels to the strategy of organizations

Digital marketing has not only been one of the sectors that have best withstood the onslaught of the economic crisis: it has also become one of the main challenges for companies, which face the challenge of integrating this discipline into their commercial activity to gain in competitiveness and efficiency.

In response to these needs, EAE Business School's Master in Digital Marketing and Electronic Commerce, taught online and blended in Barcelona and Madrid, provides the knowledge and skills necessary for professionals to be able to incorporate into their business strategies the new channels, media and languages of the digital ecosystem.

In addition, this Master in Digital Marketing online is also the perfect option for all those entrepreneurs who want to start e-commerce businesses and want to know the keys and opportunities that the Internet offers.

Advantages of studying this master's degree at EAE

Master in Online or Blended modalities

New technologies and new learning resources have favored the rise of online training and, especially, that of master's programs in online and blended modalities, whose demand has increased by 60% in recent years in Spain.

To respond to this need in 2007 EAE Business School began to develop programs in these modalities, such as the Master in Digital Marketing which is characterized by its practical application approach, its flexibility and its adaptation to the specific needs of each student / to.

Online mode

The students of the Master have in the Virtual Campus all the material and training resources of the program. The campus is the learning platform from which most of the students' work is articulated.

Blended mode

It combines the advantages of online training and face-to-face training with face-to-face sessions and other activities of this modality:

• Module Sessions

They are practical sessions that the student can attend once they have completed the topics in each module.

• Masterclass sessions

They are open sessions of a practical and transversal nature in which an exhibition is combined with a practical case. They are open to all students, regardless of the module they are doing at that time.

• One to One Tutorials

Individualized counseling sessions in which the student can choose between conducting a coaching session, meeting with an expert or taking a project tutorial. The student has 4 sessions or tutorials.

Why study the Master in Digital Marketing at EAE?

Its study program addresses the different techniques, tools and specific competencies of the digital environment, including the analysis of results, essential to guarantee the return on investments (ROI) in these actions.

This Master in Digital Marketing, developed by prestigious authors and with a long professional career, echoes the most relevant issues of online marketing and electronic commerce, and uses digital resources, webinars and other dynamic elements that facilitate learning and practical application of the contents. In this way, the participant is given a close approach to project planning, as well as the bases to develop successful communication, relationship and digital sales strategies.

All this with the endorsement of EAE's Marketing Programs Area, elected the second best in Spain in the Ranking of the 250 best masters in El Mundo (2018). Likewise, EAE is one of the 24 best business schools in the world (Latin American Economics Ranking 2014) and is the second most reputable business school in Spain (Merco Ranking 2019).

Continuous assessment

Continuous assessment reinforces learning and allows to value and reward the effort of the work done, the student learns by doing and the tutor can better monitor the student's progress.

No final evaluation

Students pass the different modules through the continuous assessment system