Online Master in Communication Management
Online
DURATION
12 Months
LANGUAGES
Spanish
PACE
Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 14,400 *
STUDY FORMAT
Blended, Distance Learning
* €14,400 (blended) / €13,400 (online)
Introduction
The prestigious Financial Times Ranking publishes an annual list of the best universities and business schools. In its latest edition, corresponding to 2023, of the more than twelve thousand business schools that exist precisely in the world, EADA ranks in the Top #16 in open programs, thus recognizing our teaching quality, training proposal design, character international level and level of satisfaction of our participants, among other indicators.
In the aforementioned ranking we would like to share that we remain number #1 in the world in International Students and that in the ranking combined with company training, we are at #25 in the world.
The Online Master in Communication Management will help you develop the key management skills to lead reputation and corporate communication successfully in the digital age, manage the brand with a strategic vision and exercise sustainable leadership that also adds value to society.
Through practical applications, and thanks to the accompaniment of high-level professors, and the exchange with active managers, you will acquire, update and reinforce knowledge and experience on the strategic power of communication. You will also obtain a systemic vision of the company and a broad understanding of the global context.
The master, oriented towards business or institutional communication management, will prepare you for:
- detect opportunities
- Analyze risks
- manage crises
- Solve complex problems
- Achieve long-term results
- Facilitate organizational changes
During this master's degree in corporate communication, through the analysis of real cases, you will discover the best practices and innovative tools to create and execute brand and engagement strategies that have a positive impact on the organization's reputation and strategic objectives.
We will accompany you to develop the necessary skills to lead ethically and sustainably, to successfully manage autonomous and diverse teams, to collaborate with a wide network of stakeholders, and to influence inside and outside the organization.
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Scholarships and Funding
The EADA Foundation, through its scholarship program, facilitates the development and growth of the candidates' professional careers, whether due to their professional profile, career path or future objectives.
The body responsible for granting the scholarship is the Scholarship Committee, which evaluates the application and establishes the amount of the scholarship based on the following criteria:
- Professional profile of the applicant
- Personal circumstances, income level and employment status
- Concurrence of requests and available budget
Types of scholarship:
- EADA Foundation Scholarship
- Female director scholarship
- SME company scholarship
- Corporate scholarship
- Entrepreneurs scholarship
- Elite athlete scholarship
- Third sector scholarship
- ATI program scholarship
* In the case of a scholarship award, the participant will have 10 days to formalize registration in the program by paying the amount of the place reservation. If not, once the deadline has elapsed, the grant award will be void.
Curriculum
Strategic Direction
- The concept of Strategy
- Internal Analysis: Evaluate company resources and capabilities and adjust them to the strategy
- The external environment: Strategy definition and monitoring
- Business models and scope of the company
Analysis of global trends: Sustainability and digital culture
- Geopolitics and world economy
- Digital Culture: Impact of Technology and the Internet on corporate communication
- Sustainability, purpose-driven companies and activist brands
- Trends, opportunities and threats for global communication
Business Ecosystems and the role of Strategic Communication
- Governing bodies and ESG criteria
- Organizational Culture: Coherence between purpose, vision, mission and values
- Communication roles and profiles inside and outside the communication department
- Crisis management: prevention, response and resilience
- Cultural transformation and agile change management
Brand and Communication Strategy
- Identity. Brand. Reputation
- From strategy to communication plan in permanent adaptation
- Research, analysis and metrics: scorecard, KPI and OKR
- Budget management and ROI
- Institutional and product communication
- Synergies between communication, marketing and sales strategies
Relationship with Publics, Interest Groups and Creation of Alliances
- Definition, audience segmentation and empathy maps, user experience and omnichannel
- Strengthen the commitment of collaborators and management team
- Clients, audiences and followers
- Public institutions and non-profit organizations
- Journalists, Influencers and new opinion leaders
Fundraising: Driving Social Change
- Resources to change the world: The fundamentals of Fundraising
- Communication applied to Fundraising
- The main axes of a fundraising strategy
- Crossing borders, new financing models
Finances for Decision Making:
- Basic methodology for making financial decisions
- Introduction to financial statements
- Analysis and interpretation of the financial statements
- Analysis and interpretation of cash flows
- Introduction to financial forecasting
- Basic financial sustainability criteria
Narrative, Content, Channels and Innovative Formats
- Owned, earned and paid media
- Web, blogs, SEO, social networks conversation
- Emailing, relationship plans and CRM
- Instant messaging (Whatsapp, Telegram) Regulations
- Digital native practices, co-creation in communities and collaborative events
Marketing plan and market opportunity analysis
- Marketing plan structure and value cycle
- Market opportunity analysis
Marketing Analytics & Big Data
- KPIs in Marketing and Sales
- BigData and its challenges
- Technologies and information systems as a basis for decision making
Marketing Intelligence: Market research, insights and buyer persona
- Market Research: methods and trends
- Identifying consumer insights
- Segmentation & Buyer Persona
Program Outcome
- Design and implement brand and communication strategies, applying innovative ideas and practices, and creating narratives and content that provide value for multiple stakeholders
- Develop the necessary skills to direct the communication area of a company or organization, also exercising ethical, sustainable, collaborative and transformative leadership, capable of bringing out the best in multidisciplinary and multicultural teams.
- Know how to interpret the global economic, political and social context, in addition to the communication trends, and expectations of audiences, clients, consumers and citizens who have a lot of information, and expect more from brands
- Apply a systemic vision that allows detecting opportunities and threats in a changing and hyperconnected environment, implementing actions that ensure positive results
- Promote creativity in the use of channels and formats; and foster long-lasting and satisfying relationships with journalists, influencers and new opinion leaders.
- Influence and generate trust, from the role of strategic partner, to support the different transformations that all organizational areas and sectors are experiencing
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.