Master in
Master in Fashion and Luxury Branding and Marketing Digital Age University
Introduction
Luxury and Fashion customers have embraced the digital evolution and currently, almost 80% of sales are digitally influenced. The entire chain of fashion and luxury has been transformed by digital technologies: the customer relationship, the product experience, the marketing and communication strategies, and the selling and purchase process. Fashion and Luxury companies require experts and professionals able to drive change and face the challenges of a fast-moving industry based on innovative and technology-driven business models.
The Master in Fashion and Luxury Branding and Marketing provides the digital skills and the management expertise to succeed in this dynamic industry. The program explores the key aspects of international fashion and luxury management, marketing, and branding by examing the impact of digital marketing and communication strategies and the new retail and media channels. Through a case-study approach, students will learn effective branding and marketing strategies with a strong emphasis on sustainability and digitalization in the context of the global fashion and luxury industry. They will be also able to identify the opportunities for fashion and luxury brands at a global level and to develop appropriate marketing and communication plans based on market research and unique positioning.
At the end of the Master students will be able to:
- Apply current theories and practices of strategic marketing to the fashion and luxury industry.
- Analyze the evolution of brands, key future trends, and industry perspectives.
- Apply strategies to create, maintain or improve brand positioning.
- Develop marketing and branding strategic plan based on a global perspective.
- Analyze the brand's relationship with the customers.
- Detect weaker products and make critical decisions about brand repositioning and extension.
- Explore new markets for brands growth and expansion.
Admissions
Scholarships and Funding
2022 Digital Age Scholarship Program:
At Digital Age University we put students first, and through our scholarship program, we allow talented people from different countries to access our online master programs, regardless of their financial situation and geographical and cultural background. During the academic year 2022, the University has allocated more than 2 million euros in scholarships and grants to support qualified students and professionals to achieve their dreams and objectives and get the digital skills they need to be competitive in today's evolving job market.
All candidates (first-year, transfer, and international) are eligible to apply to the 20% Merit-Based Scholarships and to the 30% Global Scholarship dedicated to students from Africa, Asia, and the Middle East. In order to apply to the scholarship program, students are required to complete the application form available on: https://digitalageuniversity.com/admissions/ and upload in the form their bachelor's degree or transcripts, the curriculum vitae, and a valid identity document. The scholarships will be awarded on the basis of the academic merit and professional experience of the students and their country of origin.
All students applying to the scholarship program will be notified about the result of the evaluation by the admissions office by email.
Program Tuition Fee
Career Opportunities
Today there are unique and specific career opportunities for Fashion and Luxury professionals. Graduates of the master will have strong expertise in business along with functional experience in management practices, marketing and communication strategies, and digital branding. They can be employed in the fashion and luxury product design, retail and supply, marketing, and communication with the following roles:
- Product Manager
- Branding and Marketing Consultant
- Marketing Director
- Communication and PR Manager
- Fashion and Luxury Brand Manager
- Communications and PR manager
- Exhibition designer