Master in Digital Marketing and Business Innovation
Digital Age University
Full time, Part time
EUR 2,600 *
23 Sep 2023
Earliest start date
25 Sep 2023
* scholarship program: 20% scholarship program dedicated to qualified students. Installment plan: the program tuition can be paid in 3 or 4 installments during the year
Digital marketing has withstood the economic crisis and has become one of the main challenges for companies called to improve their competitiveness and efficiency in the global market. In response to these needs, the online Master in Digital Marketing and Business Innovation provides the advanced knowledge and skills in communication, marketing, and online strategies needed to achieve business success.
Based on a practical approach, the master analyzes successful ways of planning and launching an integrated multi-channel marketing campaign, by determining the target audience and carrying out appropriate Web Analytics.
Through the program, students will examine the main technical tools, strategies, methods, and best practices of digital marketing and get the skills needed to design effective marketing campaigns, to re-design the business's brands, and interpret consumer motivation and behavior.
At the end of the master graduate will be able to:
- Design a Digital Strategy according to the different company objectives.
- Define the online marketing plan and develop the most effective promotion and selling strategies in digital environments.
- Design a marketing funnel to acquire new customers.
- Manage e-commerce projects thanks to web positioning tools, CRM, SMM, Business Intelligence.
- Analyze the results of marketing campaigns and optimize them.
- Establish and analyze the return on investment of online marketing campaigns and actions.
Scholarships and Funding
2022 Digital Age Scholarship Program:
At Digital Age University we put students first, and through our scholarship program, we allow talented people from different countries to access our online master programs, regardless of their financial situation and geographical and cultural background. During the academic year 2022, the University has allocated more than 2 million euros in scholarships and grants to support qualified students and professionals to achieve their dreams and objectives and get the digital skills they need to be competitive in today's evolving job market.
All candidates (first-year, transfer, and international) are eligible to apply to the 20% Merit-Based Scholarships and to the 30% Global Scholarship dedicated to students from Africa, Asia, and the Middle East. In order to apply to the scholarship program, students are required to complete the application form available on: https://digitalageuniversity.com/admissions/ and upload in the form their bachelor's degree or transcripts, the curriculum vitae, and a valid identity document. The scholarships will be awarded on the basis of the academic merit and professional experience of the students and their country of origin.
All students applying to the scholarship program will be notified about the result of the evaluation by the admissions office by email.
Program Tuition Fee
The Master prepares you for the constantly evolving, fast-paced world of digital marketing. Career opportunities in digital marketing are growing exponentially as consumers spend more and more time online. Graduates of the Master can excel in upper-level management or directive role and have a number of job options available to explore that includes the following positions:
- Digital Media Manager
- Social media strategist
- Customer analytics
- Brand manager
- Digital Marketing expert
- Acquisition Manager
- Account Manager at digital agency
- SEO Consultant, SEM
- Digital Product Manager
- Digital Marketing Commercial