Vogue Creative Direction
Online
DURATION
8 Weeks
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
GBP 850 *
STUDY FORMAT
Distance Learning
* including VAT
Introduction
The Vogue Creative Direction online course is designed for anyone with an interest in, and fascination for the creation of exciting, engaging visual communication concepts. Perfect for those wishing to explore a range of different aspects of Creative Direction and understand the broad spectrum of creative roles that exist in this profession, including Brand Director and Art Director. This is an interactive online course, aiming to enhance your content creation style, technique, and suitability to an audience.
This course provides an introduction to the principles of Creative Direction as a profession, uncovering insights into how fashion design or brand vision is created, conceptualised, planned, and successfully executed. You will learn how to tap into your creative vision and explore how visual and real-life experiences are created to attract consumer and audience attention in the fashion and creative industries. You will also gain insights into how a Creative Director works with a team and leads the creation of their visionary ideas, and explore what the future of Creative Direction as a role in the industry might look like.
Every week there will be a range of activities for you to get involved with some of these will be individual, and some you will do during live sessions with the rest of the group studying on the course.
Upon successful completion of the course, you will have gained a broad introductory knowledge of:
- the principles of creative direction,
- how to develop a creative vision,
- defining brand language,
- communication strategies,
- messages, interfaces, and experiences,
- how to build a dream team,
- managing creativity and collaboration,
- and future creative directions.
There will be opportunities to create your visual concepts throughout the course too.
Virtual Graduation
At the end of the course, we will hold a Virtual Graduation Event to which all the students are invited to join with the Course Leader, industry guests and College Academics. This is a wonderful opportunity for us all to celebrate your achievements and all the new knowledge you have gained from your six weeks of learning with the Condé Nast College.
Why choose this course?
The Conde Nast College has unrivalled access to the best and brightest minds in the industry, including the teams at Vogue, LOVE, Glamour, GQ and a host of other Condé Nast titles. The College is in the elevated position of being able to combine academic excellence with unrivalled links to the fashion and media industry. This creates a unique educational environment for students to thrive in.
Admissions
Curriculum
The course is delivered entirely online and lasts six weeks with around 6-7 hours worth of online learning activities each week, along with guidance and advice on what to read, see and hear, followed by two weeks at the end of the course for you to complete your final assignments.
The course is interactive, multimedia-driven, and academically rigorous, delivered by expert academics and industry professionals.
Course Schedule
The course learning activities can be accessed at any time and own pace.
Each week will have a set of activities that will need to be completed before the learner can proceed to the next week.
Most of the lectures are narrated, pre-recorded lectures by our academics and industry contributors. These can be watched multiple times and at any time within the week that they are set.
Live Sessions
There will be two live events per week scheduled to accommodate any timezone:
- the College LIVE online Industry Speaker event
- a live lecture from an academic or Condé Nast specialist or industry professional
Recordings of the events will be available after and can be watched at any time.
Live Course Leader Sessions
Every week there will be a live online session with your course leader, where you can ask questions, and discuss anything about the subject area, the course, and your experience with the College. Those sessions are not recorded, to provide a safe and comfortable environment for all students to share their thoughts.
Week 1: The Job of a Creative Director: Roles and Responsibilities
- Understand the different roles and responsibilities of Creative Directors
- Gain insights into the career trajectory of Creative Directors
Subject Specialist:
- Johannes Reponen – Director of Postgraduate Programmes, Condé Nast College
Week 2: Developing a Creative Direction: Ideation & Insight
- Developing brand vision
- Creating visual concepts and ideation
- Understanding how to translate audience insights into creative direction
Subject Specialists:
- Fiona Hayes – Art Director
- Ruth Marshall-Johnson – Cultural Analyst & Course Leader at Condé Nast College
- Paul Nesbitt – Head of Audience Research, Condé Nast
Week 3: Defining a Concept: Products & Presentation
- Visualising a brand identity
- Visual communication
- Defining and developing concepts and ideas
Subject Specialist:
- Rosarie King – Creative Director
Week 4: Communication Strategies: Messages, Interfaces, and Experiences
- Communicating brand messages
- Brand tone of voice and messaging
Subject Specialists:
- Nicole LeSurf – Head of Creative Operations, Bleach London
- Agatha Connolly – PR & Brand Consultant
Week 5: Directing Creativity: Building a Dream Team, Brand Management & Collaboration
- Understanding who creative directors work with
- How a creative director builds a dream team to create their vision
- Managing the visual communication of a brand
- Collaboration and developing a shared vision
Subject Specialist:
- Sophie Stevens – Creative Director & Course Leader at Condé Nast College
Week 6: Future Creative Directions
- Understanding the future role of creative directors
- Exploring creativity for the future
- Understanding future audiences
Subject Specialist:
- Alex Ruckheim – Senior Consultant, Insights, Innovation & Strategy
Weeks 7 & 8: Complete your final assignments
Program Tuition Fee
Program Outcome
- Understand different roles and responsibilities in creative direction
- Acquire insights into how a creative concept is developed and defined
- Identify methods, channels, and messages for communicating a creative concept
- Demonstrate an understanding of how creative directors collaborate and manage creativity
- Identify emerging consumer needs, future trends, and changing industry landscapes