Pharmacy Management in the Digital Age

Thanks to technology, the customers of pharmacies and parapharmacies are now more informed, they compare and demand specialized local health care. In this context, differentiating yourself from local competition is the key to running a more profitable pharmaceutical business.

After completing the final challenge posed by this program, you will learn to diagnose the health of your business and come up with the perfect recipe for its digitization: negotiation of stock and assortment, personnel management, local SEO positioning, digitization of the point of sale and digital marketing in social networks and online stores.

Discover the magic formula for success to digitize your pharmaceutical business.

After eight weeks, you will have the keys to building a more profitable pharmacy that provides quality services to gain loyalty from a greater number of customers.

In addition, you will enter fully into the digital world so that your business appears first on the results page of any search for drugs and parapharmacy products. Shall we start?

This program is for you if you identify with any of these profiles:

• Pharmacy professionals with or without previous experience
• Owners of a pharmacy or parapharmacy
• Recent graduates

What am I going to learn?

• More efficient project management with agile methodologies and leadership reinforcement.
• Acquisition of stock and negotiation with suppliers according to the needs of your customers.
• Training plans to encourage the involvement and continuous improvement of the pharmacy team.
• Positioning of your pharmacy through local optimization.
• New interaction channels, such as social networks, e-Commerce and marketplaces.
• Online marketing strategies and performance measurement.

What will the classes be like?

• Challenge-based learning
  Challenges per unit + final challenge
• +90 hours of interactive content
  Videos, activities, readings and examples
• Unit tests
  Interactive questionnaires to strengthen knowledge
• Expert + mentor
  Teaching formula to maximize attention
• Live sessions
  One synchronous session with the expert per week
• Tutorials
  One follow-up session with the mentor per week
• Discussion forums
  Two or more discussion forums to share experiences
• Deliverable Activities
  Exercises with tools relevant to the program
• Training by competencies
  Presentation of competences and monitoring of their acquisition

How to take part?

• Download the brochure to learn more about the program.
• Solve your doubts with the academic advisors when they contact you.
• Once you have it clear, apply for admission.
• The Admissions Team will assess your profile and will contact you to notify you of your admission to the program.
• Make the payment to reserve your place.

Curriculum

The program is structured in eight didactic units and an application case that are developed over eight weeks. All contents have been designed to achieve practical training that brings participants closer to the work environment.

• Unit 1: Digitization and innovation in the pharmaceutical sector
  • Digital evolution of the traditional businesses of the XXI century.
  • Impact of COVID-19 on new technologies.
  • The future e-Health in the pharmacy.
  • New methodologies for generating ideas and managing projects.
  • Unit 2: Management and business decision making
  • Study of the environment and role of stakeholders.
  • SWOT and PESTEL analysis.
  • Decision making.
  • Change management.
  • Coaching and resilience.
  • Unit 3: Relationship with suppliers and stock efficiency
  • Stock management.
  • Work by categories.
  • Assortment selection.
  • Relationship and negotiation with suppliers.
  • Unit 4: Talent management
  • The pharmacy team.
  • Leadership.
  • Keys for team management.
  • Variable remuneration systems.
  • Talent selection.
  • Unit 5: Customer experience inside and outside the pharmacy
  • Study and improvement of the exhibition space.
  • Merchandising.
  • Marketing: promotions and events.
  • Digital tools for loyalty and the generation of experiences.
  • Unit 6: Digital Marketing
  • Local SEO for increased traffic.
  • Branding
  • Development of multichannel strategies.
  • Unit 7: New ways of selling in the digital environment
  • Evolution of the digital pharmaceutical market.
  • E-commerce for pharmacies.
  • Marketplaces.
  • Unit 8: Final project: digitization of a pharmacy
  • Market study
  • Assortment selection.
  • Approach of an e-Commerce.
  • Development of your marketing strategy.