Bachelor of Arts in Management – Marketing Concentration

Strengthen your leadership and advancement potential with the online Bachelor of Arts in Management from Benedictine University. The online bachelor’s degree program in Management is ideal for business professionals who wish to advance into managerial roles, but don’t want to sacrifice their personal time or current career. The online degree program provides you with a holistic understanding of business management and operations to help you become a more effective manager.

The Marketing concentration courses cover topics including consumer behavior, promotional strategies, international marketing, and internet marketing. The curriculum is designed to ensure graduates know how to reach a target audience and deliver an effective corporate messaging strategy. Those who want to understand how people decide to make purchases, as well as how to leverage that decision-making process to increase sales, will be perfectly suited to the Marketing concentration.