MSc Strategic Digital Marketing

This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.

Why study this master’s program

• Dual accreditation from Digital Marketing Institute (DMI) and Chartered Management Institute (CMI)
• The field of digital marketing continues to grow each year and a strong understanding of best practices and trends will keep you at the forefront of the industry.
• The flexible nature of online courses allows you to study according to your own schedule, so you can work and keep up with your other daily commitments.
• The transferable career skills you develop during this course will benefit you no matter what professional role you choose.
• You’ll have 24/7 access to additional learning resources, Student Support, and Arden’s careers portal.
• You will learn from experts who have first-hand experience in digital marketing.

Let your creativity shine in your work with the knowledge and skills developed in Arden University’s online MSc Strategic Digital Marketing program. This online master’s course is dual accredited by the Chartered Institute of Marketing (CIM) and Digital Marketing Institute (DMI) and allows you to enhance your marketing expertise and stay at the forefront of emerging digital trends in the industry.

What you will learn during this program

• The processes of designing and implementing marketing strategies in the digital business environment.
• Major challenges presented by “big data” sets in today’s marketing context.
• How to evaluate and analyze marketing-focused data sets relating to areas such as consumer behavior, brands , and communications.
• Relevant proprietary software in digital marketing programs and their potential and effectiveness.

Accreditation

The MSc Digital Marketing offered by Arden University Online is accredited by the leading professional marketing body, the Chartered Institute of Marketing (CIM), as well as the Digital Marketing Institute (DMI).

The CIM provides guidance and support for its members, and accreditation by this organization ensures your program meets the highest industry standards.

Globally recognized across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential.