
BSc (Hons) Digital Marketing
Online
DURATION
3 up to 6 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jan 2025
TUITION FEES
GBP 16,500 *
STUDY FORMAT
Distance Learning
* GBP 5,500 per level
Introduction
The BSc (Hons) in Digital Marketing at Arden University prepares students for a successful career in digital marketing, a crucial field for modern businesses. The course focuses on developing technical skills through a blend of theory, hands-on experience, and an internship. Arden emphasizes vocational learning and real-world application, with assessments simulating industry scenarios. The program is working towards triple accreditation from CIM, DMI, and UXDI, enhancing employability. With a global perspective and mentorship from industry experts, the course equips students to become leaders in the digital marketing space.
Curriculum
Level 4
- Understanding Digital Marketing (20 credits)
- Content Production (20 credits)
- Audience Fundamentals (20 credits)
- Managing Social Media (20 credits)
- Building Digital Platforms (20 credits)
- Resource Management (20 credits)
Level 5
- Digital Advertising (20 credits)
- Search Engine Optimisation and Copywriting (20 credits)
- User Experience Design (20 credits)
- Digital Marketing Campaigns (20 credits)
- Research for Digital Marketing (20 credits)
- Digital Internship (20 credits)
Level 6
- Digital Marketing Analytics (20 credits)
- Global Brand Management (20 credits)
- Digital Marketing Strategy (20 credits)
- Strategic Customer Experience Design (20 credits)
- Digital PR (20 credits)
- Digital Marketing Showcase (20 credits)
Program Tuition Fee
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.