BA (Hons) Business (Marketing) (Top Up)

Marketing is an essential part of a business, not just in attracting customers, but in feeding intelligence to the management team to support effective decision making and planning. Throughout this degree course, our modules will give you specialist knowledge alongside a range of practical skills that will enable you to become an effective practitioner in this field.

Course Overview

This Top-Up will enable you to achieve a full undergraduate honours degree in business (marketing) if you have previously completed an HND in Business or equivalent. Arden University’s online BA (Hons) Business (Marketing) (Top-Up) will develop a broad understanding of the strategic marketing tools and theories essential to business success.

Arden’s flexible study mode allows you to develop your skills around your existing commitments. This programme will help build on your existing knowledge to take your next steps in the business world and provide you with an excellent grounding for your future career.

The full range of programmes offered by Arden features a strong focus on employability, practical skills, and career success. This programme has been developed with a particular focus on developing the marketing skills and knowledge to help you inspire and manage change within your organisation.

What Our Students Say:

"Distance Learning has given me lots of flexibility which has been essential. I feel honoured to be studying whilst working and bringing up a family." Laura Benson, BA (Hons) Business Management (Marketing) United Kingdom

Course Modules

Level 6

Contemporary Management Issues
Using the most up-to-date thinking, this module probes the issues facing managers today, including sustainability, moral and ethical choices, and corporate values. You’ll reflect on the changing world, including globalisation, the communities we live in, and the ways our economic landscape is changing.

Strategic Management
Learn how to design the roadmap to take your business to success in this module, by applying a range of strategic theories and techniques. You’ll look at mergers and acquisitions, working with partners, national and international planning, and the ways organisations deliver their plans by effectively managing change.

Managing Self and Others
This module continues the theme of supporting and developing yourself and others. Learn stress management techniques, positive thinking, and assertive development, alongside tools for creativity and decision-making. You’ll scrutinise everything from recruitment to team management.

International Marketing
Delve into the ways international companies function with teams around the world. Learn to manage far-flung teams with cultural differences, using the most effective techniques.

Research Methods and Dissertation
With your supervising tutor, you will determine an interdisciplinary area related to your degree to research, giving you the opportunity to specialise in an area of the programme that has most interested you.

Industry Partnerships

When you enrol in the BA (Hons) Business (Marketing) (Top-Up) course, you will have the option to participate in the following business skill development programmes:

How does it work?
Participation with our Industry Partners is completely voluntary. Your participation or decision not to study these additional extras won’t have any effect on your degree or the grades you receive.