Retail Management: Merchandising, Sales and Customer Communications (Free Online Course With Certificate)
Alison Free Online Learning
Key Information
Campus location
Online
Languages
English
Study format
Distance Learning
Duration
1 - 3 hour
Pace
Full time, Part time
Tuition fees
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Application deadline
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Earliest start date
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* free online course
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
This free online retail management training course will provide a thorough introduction to the basics involved in managing a retail outlet. You will learn the principles behind sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, so if you are an aspiring retail manager, get started today.
This is a free online course with a certificate. Interested? Simply click the button and start today.
This Free Online Course Includes:
- 1.5-3 Hours of Learning
- CPD Accreditation
- Final Assessment
Alison Certificates
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world.
Your Alison Certificate is:
- Ideal for sharing with potential employers
- Include it in your CV, professional social media profiles, and job applications.
- An indication of your commitment to continuously learn, upskill & achieve high results.
- An incentive for you to continue empowering yourself through lifelong learning.
Alison offers 3 types of Diplomas for completed Diploma courses:
- Digital Certificate: a downloadable Certificate in PDF format immediately available to you when you complete your purchase.
- Certificate: a physical version of your officially branded and security-marked Certificate, posted to you with free shipping.
- Framed Certificate: a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with free shipping.
Scholarships and Funding
Curriculum
This training course will begin by introducing the concepts behind retail management and how to gain enough experience to effectively run your own store. The course will continue by describing how to progress with your career so that you can run your own store. You will be introduced to basic retail merchandising, how to present your store and the fundamentals of pricing. You will be guided through the use of the checkout and how to create an inviting retail industry environment for your consumers.
This course will also focus on building a relationship with your customers. Encouraging customers into the store is one of the most vital skills you need as a retail manager, and you will be guided through this process as well as learning about trends and how to take advantage of them. Next, you will learn about the correct way to communicate with your customers, and how to make the most of the relationship.
This course will provide you with the necessary practical and theoretical skills to manage any store and customer service communication expertly. If you simply want to refresh your existing understanding of management, the knowledge base provided here will guide you back to proficiency. In just a few hours, you could be equipped with more leadership skills than ever before, tailored specifically to your field. Even if you have previous retail management experience, this could be the course you need to boost your skills to that extra level. Get started today.
Module 1
Retail Management, Merchandising and Pricing
In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.
Module 2
Sales Process, Checkout and Consumer Behaviour
In this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.
Module 3
Trends, Targeting, and Communicating with Customers
In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.
Module 4
Retail Environment and Customer Relationships
In this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers so that your retail output will remain high.
Module 5
Course assessment
Program Outcome
What You Will Learn In This Free Course
- Describe the skills needed for Retail Management
- Define the term ‘merchandising’ and explain what it means
- Explain the sales process and how to price items
- Discuss methods of customer communication
- Outline ways to create an ideal retail environment
- List the steps involved in a checkout transaction
- Assess methods of targeting customers
- Describe how to deal with unhappy customers
- Describe how best to take advantage of trends
Complete This CPD Accredited Course & Get Your Certificate!
Certify Your Skills
A CPD-accredited Alison Diploma/Certificate certifies the skills you’ve learned.
Stand Out From The Crowd
Add your Alison Certification to your resume and stay ahead of the competition.
Advance in Your Career
Share your Alison Certification with potential employers to show off your skills and capabilities.
Career Opportunities
Careers related to this course:
- Customer Service Manager
- Store Manager
- Retail Salesperson
- Retail Buyer
About the School
Questions
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