Customer Relationship Management in Business Services
Online
DURATION
3 up to 4 Hours
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
Distance Learning
* free course
Introduction
Learn how to create business services that go beyond customer satisfaction with this customer relationship course. This free online Customer Relationship Management course from Alison will teach you how to design and develop effective and efficient service processes for customers. It will give you a better understanding of consumer behaviour, important marketing elements that shape demand patterns, and the core components of service processes. This can help your business achieve excellence in customer relationships, so check it out now!
This Free Online Course Includes:
- 3-4 Hours of Learning
- CPD Accreditation
- Final Assessment
Alison Certificates
All Alison courses are free to enrol study and complete. To complete this Diploma course and become an Alison Graduate, you must achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you can acquire an official Diploma, which is a great way to share your achievement with the world.
Your Alison Diploma is:
- Ideal for sharing with potential employers
- Include it in your CV, professional social media profiles and job applications.
- An indication of your commitment to continuously learn, upskill & achieve high results.
- This is an incentive for you to continue empowering yourself through lifelong learning.
Alison offers 3 types of Diplomas for completed Diploma courses:
- Digital Diploma: a downloadable diploma in PDF format that is immediately available to you when you complete your purchase.
- Diploma: a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping.
- Framed Diploma: a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping.
Complete This CPD Accredited Course & Get Your Diploma!
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Gallery
Curriculum
This course will first discuss the challenges that service managers face. You will study variations in demand relative to capacity and the different forms of productive capacity services. You will then look into why waiting lines occur and study the three-stage model of customer decision-making. The course will discuss levels of customer participation, self-service technology (SST), co-creation in service management, and the DART, which stands for dialogue, access, risk management, and transparency.
You will then look into the priority sequence for designing the new service as a process and the new service development cycle including service strategy, service concept, service blueprints, and supporting processes. The course will then discuss strategic positioning through process selection which includes the degree of complexity and the degree of divergence. You will also study the satisfaction mirror as well as the internal and external factors of the service profit chain.
Customer relationship management (CRM) is very important when it comes to running a successful business. By attaining a better relationship with your customers, a company can more efficiently conduct business and generate revenue. This Customer Relationship Management in Business Services online course will teach you the knowledge and skills you need to improve your company's customer relationships and become a valuable member of your next organisation. All this, for free.
- Module 1: Understanding The Challenges Of Service
- Module 2: Delivering Service Excellence
- Module 3: Course assessment
Program Outcome
What You Will Learn In This Free Course
- Explain variations in demand relative to capacity.
- Explain different types of waiting lines and how they operate.
- Describe consumer behaviour and managing services.
- Describe managing customer perceptions of risk.
- Describe Self-Service Technologies (SSTs) and their use.
- Explain the components of the new service development cycle.
- Explain the role of culture in service excellence.
Knowledge & Skills You Will Learn
- Customer Service
- Marketing