Basics of Social Media Marketing

This free online course teaches you how to use social media as a branding, marketing and sales promotion tool.

Do you want to turn your social media account into a concrete marketing and sales machine? This digital marketing course explains how to harness social media to build up your personal or business brand. We demonstrate how to generate leads, raise brand awareness, improve customer support and increase sales conversion. The course provides proven business promotion and brand marketing strategies for Facebook, YouTube, Twitter, Pinterest and Quora.

What You Will Learn In This Free Course

• Contrast the ordinary use of social media with social media marketing
• Recall the seven fundamental principles of sales psychology
• Explain the significance of search engine optimisation (SEO) in digital marketing
• Outline how eight SEO metrics can be used to measure performance in digital marketing
• Describe the ad formats and analytical tools used in Facebook marketing
• Highlight the strategies, metric tools and benefits of YouTube marketing
• Describe how Twitter, Pinterest and Quora can be effective marketing and branding tools