MSc Sales Psychology and Sales Management AIHE Academic Institute for Higher Education GmbH

MSc Sales Psychology and Sales Management

• Master of Science Sales Psychology and Sales Management in just 1 year
• Starting in January, May and September
• Also possible without a first degree (without bachelor)
• Ideal for integration into professional and private life
• 100% online, no attendance required
• High degree of flexibility and freedom in terms of time
• Free time management
• Enrolment at partner universities
• Degree awarded by parter universities
• 100 interdisciplinary live online lectures per year as a bonus
• Accredited and certified
• Focus on practical relevance

The master’s program is designed for people who are or will be working in sales and want to enhance their knowledge in the field of psychology (e.g. negotiation, decision making, etc.) and optimize their leadership quality e.g. as sales manager.

Our target group

• Business graduates
• Sales people
• Sales staff
• Marketing staff
• Managers
• Trainers
• Lecturers
• or those outside these professions

Training focus of the master's program

The content of the one-year master’s program is based on the following five focal points:

Research methods, Scientific work, and Introduction to Sales Psychology and Sales Management

• Scientific work, APA 7 & research methods
• Introduction to Sales Psychology & Sales Management
• Introduction to Service Psychology

Sales Psychology and communication

• Psychology of communication
• Psychology of counseling
• Psychology of advertising & marketing

Sales Psychology and cognition

• Cognitive Psychology
• Motivational Psychology
• Social cognition

Theories and methods of Sales Management

• Introduction to economy & management
• Sales Management & Marketing management
• Consumer behavior

Master’s Thesis

• Written master´s dissertation

*Under reservation, still in the accreditation process. Small changes are possible.