OUS Royal Academy of Economics and Technology in Switzerland
Diploma in Marketing
Zürich, Switzerland
DURATION
1 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 2,950 / per year
STUDY FORMAT
Distance Learning
Scholarships
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Introduction
The objective of this course is to give students an understanding of the basic principles of marketing in the modern business environment. Students will study the traditional theories and models of marketing and how these are applied to real-life marketing practices. Students will also look briefly at the link between marketing and sales.
Learning Outcomes
- Understand key terms and concepts in marketing
- Understand and apply the concepts associated with the marketing mix
- Understand the marketing of products and services
- Understand and apply marketing communication
- Understand the relationship between sales and marketing