Course details are below but here is a great opportunity to try before you buy! eBSI Export Academy is delighted to announce the launch of our free certificate program ‘Introduction to International Trade and eBusiness’ which is a short program of courses designed to give a foundation knowledge of the basics of exporting and prepare participants for further study within eBSI Export Academy’s more advanced programs. The program covers the following - Introduction to Exporting - Introduction to International Trade - International Methods of Payment - Introduction to eBusiness and Internet Marketing You can sign up for the Introduction to International Trade & eBusiness program at the eBSI Course Registration Page and the program is designed that you should be able to complete it over a weekend if you so wish. Upon completion of this program, you will be awarded with a certificate of completion that you can download and print for your records and CV. eBusiness & Internet Marketing Online Course Info: Week 1 INTRODUCTION TO EBUSINESS AND INTERNET MARKETING • Business Models • E-Commerce Risk Management and Cyber Crime • The e-Business Department • Introduction to Internet Marketing • Building and Deploying your own Wordpress website on your preferred host. eBSI of Open Exercise EBUS 001 to be completed by end of the Module. Send us an inquiry and we will give you free access to this first course unit to try before you buy! Week 2 SEARCH ENGINE OPTIMIZATION • Structure of Websites • Keyboard Research • Search Engine Optimization • Practical Tutorials on SEO • Practical Tutorials in Social Signals for SEO eBSI of Open Exercise EBUS 002 to be completed by end of the Module. Week 3 FACEBOOK MARKETING • Background to Facebook • Creating a Profile • Creating a Page • Using Facebook Tabs • Posting and Getting Likes • Facebook Ads – Creating and Managing them • Facebook Remarketing • Creating a Custom Audience • Tracking and Optimizing Campaigns eBSI of Open Exercise EBUS 003 to be completed by end of the Module. Week 4 GOOGLE Marketing • Creating a Google Account • Creating a Google Page • Google+ Marketing • Posting and Getting Followers • Google Ads – Creating and Managing Campaigns • Google Remarketing eBSI of Open Exercise EBUS 004 to be completed by end of the Module. Week 5 LINKEDIN MARKETING • Creating your Profile • LinkedIn Company Page • Marketing Techniques • Linkedin Sponsored Updates • Linkedin Text Ads TWITTER MARKETING • Twitter Account Setup and use • Using Twitter as a Marketing Tool eBSI of Open Exercise EBUS 005 to be completed by end of the Module. Week 6 EMAIL MARKETING • Essentials of Email Marketing • Email Marketing Automation Tools • Getting the most out of email marketing • Essentials of List Building • Squeeze Pages and other tools eBSI of Open Exercise EBUS 006 to be completed by end of the Module. Week 7 MEDIA BUYING • Essentials of Media Buying/Banner Advertising • Setting up Campaigns • Understanding your target audience • Finding Websites to Advertise on • Dos and Don’ts of Media Buying AFFILIATE MARKETING • Essentials of Affiliate Marketing • Top 10 Affiliate Networks • Finding Affiliate Products • Creating your own affiliate offers eBSI of Open Exercise EBUS 007 to be completed by end of the Module. Week 8 SOCIAL BOOKMARKING • What is Social Bookmarking • How do Social Bookmarking and Search Engines Interact? • Automating your Social Bookmarking • Ranking pages fast using Social Bookmarking • Dos and Don’ts for Social Bookmarking eBSI of Open Exercise EBUS 008 to be completed by end of the Module. Week 9 MOBILE MARKETING • What is Mobile Marketing • Installing a Responsive Website • Other ways of going mobile • Mobile Marketing Techniques • Mobile Apps • How to Create a Mobile App • Mobile Apps for Marketing and Lead Generation • Tips, Dos and Don’ts eBSI of Open Exercise EBUS 009 to be completed by end of the Module. Week 10 VIDEO MARKETING • What is Video Marketing • Top Video Sharing Sites • Video Marketing Tools • How to Video Market • Tips, Dos and Don’ts • YouTube Marketing • 7 Step Process for YouTube Marketing eBSI of Open Exercise EBUS 010 to be completed by end of the Module. Upon completion of all 10 modules participants will be awarded a Certificate in eBusiness & Internet Marketing from eBSI Export Academy.
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Last updated November 16, 2018