Business students have many areas they can specialize in, and branding is one that falls under the broader discipline of marketing. The study area uses advertising, design, strategic development and other concepts to create a brand that is accepted positively by consumers.

A certificate is an educational goal for many students who want to improve their visibility among aggressive job applicants. Certificates may help provide students with increased skills and experience in a number of diverse disciplines, such as business, finance, hospitality, leadership, and management.

Online learning refers to use of electronic media and information and communication technologies (ICT) in education. With online learning one has the flexibility to access their studies at any time and from anywhere they can log on.