The Master in Luxury Brand and Business Management offers students a strategic view of the opportunities available in the industry, by providing advanced skills in the main functions of a luxury company: communication and marketing, branding, retail, finance, and accounting.

Creating Brand Value Online Course Build brands that deliver maximum value to your consumers and company. Define what a brand is and how it can be used as a competitive advantage. Craft a compelling positioning statement and resonant brand story. Understand the roles brands play in consumers’ lives and the importance of building enduring brand communities. Learn how to manage brands over time to maximize their value.