University of Leicester MSc in Marketing

General

Program Description

MSc in Marketing

Benefits

Business organisations today are facing unprecedented change. Increased complexity and competition in domestic and global markets, plus higher expectations and tougher demands from customers and consumers, require more sophisticated marketing. To cope with new and changing market conditions, managers need a greater sensitivity and awareness of the special circumstances now facing them.

Sophisticated marketing management requires a range of knowledge that will build long-term relationships with customers. Modern marketing managers rely on cutting-edge knowledge about consumer behaviour and consumption practices, strategy formulation and implementation, and innovation and new product development.

Title

MSc in Marketing

Awarding Body

University of Leicester

Mode

Distance Learning – supported by the University of Leicester online portal Blackboard.

Entry requirements

  • First degree from an approved university equivalent to at least a UK honours degree,
  • Three years relevant work experience is preferred.
  • IELTS 6.5 with 7.0 in writing preferred or
  • TOEFL 250 (Computer) or 600 (Paper) plus TWE 4.0 or
  • The University of Leicester English Language Test which takes only 90 minutes and is available on demand.
Last updated Mar 2020

About the School

Stafford was formed in 1993, in the UAE, with the sole intention of providing distance education assistance to the business professionals in the Middle East to achieve good quality internationally rec ... Read More

Stafford was formed in 1993, in the UAE, with the sole intention of providing distance education assistance to the business professionals in the Middle East to achieve good quality internationally recognised qualifications that would mark them as serious managers and advance their careers. Starting with 7 students in 1993 over a decade later we are involved with an average of 1000 students a year availing distance education. All are serious minded busy managers proving to the world that they mean to succeed. Stafford is entirely focussed on assisting full-time professionals in business with quality distance learning to accelerate their careers through independent study. Stafford works throughout the Middle East and Levant region offering distance learning Executive MBA’s, Doctorates, BA’s, diplomas and more. We pride ourselves on our commitment to the academic and business success of our students, our excellent relationships with our UK universities, our integrity and the high quality of our academic and administrative support staff. Read less
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