Introduction
The reference certification in Digital Marketing. Get a 360º view of all Digital Marketing and master all channels, metrics, tools and methodologies.Become a #PowerMarketer195 classes with Bonustrack and annexes + (150 optional) | Approximate Dedication: Between 7-15 months
€ 575 (which you can pay in installments) | Warranty 15 days | Access to the platform: 24 monthsFor whatEntrepreneurs and entrepreneursAn entrepreneur must be a marketer. Point.
With this master you will learn not only to innovate your business model (Value Curves, Blue Ocean) but you will also make it grow more than anyone else through digital marketing (lead nurturing strategies, customer retention, viralization, metric).You will learn all the practical toolsWe will teach you to create campaigns by objectives (traffic, conversion, etc.), to manage audiences, to implement lead capture strategies and to master many other tools such as Influencer Marketing, Growth Hacking, etc. Besides, we will put all these concepts into practice through guided classes in Google Ads and Facebook Ads.The professional change you needThe leading companies in the market have decided to train their employees through this master's degree. Therefore, being a #powermarketer and being part of the largest business community will open countless doors for you. Also, do not forget that what we learned yesterday will not work tomorrow and there is nothing more in demand in the market than an updated professional.You will understand Digital Marketing better than a CMOThe objective of this master is that you understand the universe of digital marketing better than a marketing director. In addition, to familiarize you with this figure, we will interview CMOs so that you know what their day to day is like, what challenges they face, what tools they use.
Study planBusiness & Marketing FundamentalsClients and segmentation. Everyone says they understand their customers, but the reality is that 99% do not. And it's what takes you to another level.
Value proposal. Having a winning value proposition is like riding a 700 hp Ferrari. The rest are left behind.
Value Curve and Blue Oceans. To innovate and revolutionize a sector you do not need to be a visionary, but to know the tools.
Power Selling. The ability to create much more powerful ads, websites, emails or sales pitches than 99% of people is one of the most valuable skills you can acquire.360º Digital Marketing StrategiesKey Metrics. Everyone knows the main metrics of digital marketing, but ... We have to go a little further: when are they important and when are they not? In which phases does it make more sense to apply some metrics or others? How does this data evolve over time?
Power Funnel. This model that will give you a global vision of the different phases of the funnel. With it you will be able to create useful strategies for each of them.
Attraction and Branding Strategies. You must know all the strategies and tools necessary to enhance a brand, capture traffic and leads. You will learn to choose channels, to invest in them and finally, to optimize the process to multiply the ROI of any company. Facebook Ads, Google Ads, Inbound vs Outobund, Display, Programmatic, Content Marketing, ROI, ROAS, analytics, optimization, key metrics, channel mix, strategies and investment.
Lead Acquisition Strategies. There are a series of strategies that you should know to optimize the capture of leads. Lead Magnets, tools to create landing pages, optimization of landing pages, forms, micro conversions.
Nurturing Strategies for Leads. Learn to define all the touchpoints and messages to convert leads into customers, as well as to implement the necessary automation tools. Marketing automation, email flow, customer journey, lead qualification, lead scoring.
Conversion Strategies. Everyone is obsessed with attracting traffic but the most important thing is conversion. Therefore, you must be able to define strategies, implement them, measure them and optimize them permanently. Macro and micro conversions, CRO, user testing, omni channeling, remarketing, types of funnels.
Loyalty and Retention Strategies. Loyalty and retention depends mainly on the Customer experience. Customer journey, organic social networks, retargeting, e-mail marketing, Customer Experience, Churn Rate, ARPU.
Recommendation and Viralization Strategies. Would you like to attract clients for free? To do this, you must know the tactics to encourage recommendation (word of mouth) and viralization. This will not only help you grow your business, but also gain profitability. Viralization coefficient, Net Promoter Score, tools to promote Referral, touchpoints that you can take advantage of.#Powermarketer certificationPractical SpecializationsSEO
Even if you don't have technical knowledge, if you know the keys and understand Google to position your website in the first Google results. With real cases you will learn to:structure your website so that Google understands it
do a keyword research to know which words to position
create appropriate content to rank
and to control other factors that Google takes into account (loading speed, backlinks)Facebook & Instagram Ads
There are more than 1 billion people using Facebook and Instagram every day. If you know how to create campaigns that go directly to your audience and you know how to communicate your value proposition, you can multiply your sales. And to show 4 real cases STEP BY STEP how we do it in our businesses.
Google Ads
Every time your audience searches or browses the internet, it gives us an opportunity to impact them and take them to our website. Google Ads is the largest ad distribution platform so in this specialty you will learn to choose and use the
best ad format. SEM, display, shopping, a video on Youtube ... we will configure all types of campaigns live STEP BY STEP for our own businesses.
Social media
Everyone says that social networks are important, but few know how to work them. From minute 0, social networks have been one of ThePowerMBA keys to attracting traffic, generating trust, understanding our customers ... We know how to master them and we are going to teach you to do it too.
Growth Hacking
We are going to tell what other masters don't dare to tell. The techniques and ways to explode your digital marketing campaigns and help your business grow exponentially. Get ready to think differently and like you've never done before.
Influencer Marketing
Influencers have an audience that trusts them and that we can use as a speaker for our business, but sometimes it is not so easy to find the right influencer. So we will seehow to find the influencers that match your value proposition
how to negotiate with them
how to know if the campaigns are working or notAnalytics
On the internet everything can be measured, but it is not easy. Knowing where each customer comes from, what they do until they buy from you and what they do after buying from you is essential to know how to improve. Discover in this specialization to find the important metrics of your business and measure them with Google Analytics.
Power CMOS
The best CMO's in Spain have told usHow is your day to day
What metrics do they use
How they report up
How they work with the marketing teamWhat a marketer must have to join your teamAnd ... networking?Testimonials"Essential to understand the new digital sales environment, complete commercial funnel. Leads to me !! #powermarketing # ThePowerMBA #digitalmarketing #leads #marketing", Victoria Baigorri Ferreiro, Business Director
"First week in #ThePowerDigitalMarketing at ThePowerMBA and I'm already looking forward to the next class being unlocked! Knowledge has no place, that's why I have signed up for this Master in Digital Marketing, to expand my knowledge in the sector, and learn from the hand of more successful professionals, entrepreneurs and managers. Wishing to become an authentic #POWERMARKETER ", Jaime López-Amor Ortiz, Social Media Manager
"New adventure! After finishing # ThePowerMBA was already missing its dynamics and getting up early to see their classes. I go inside with the enthusiasm generated by learning with this team and the motivation to continue learning day by day #PowerMaster #ThePowerDigitalMarketing ", Miguel Cuesta Martin, Director of the RCG School of Castiello
"Finding something different today is very difficult and even more so if you are not looking for it. Last week a friend asked me for advice on the master of ThePowerMBA and (without" needing "it or having considered doing any type of training at this time) I have been registered for two days. I love how they have set up the website, the communication they do, the product format, the customer service and the approach to the content. For now, the investment is highly recommended ", Ana Caballero Rodriguez, Digital Content Marketing
" ThePowerMBA experience not only contributes with its excellent mesh of topics focused on businesses that are in the process of -or already living- digital transformation, but also with the analysis of real cases of digital companies that share their successful strategies in the market, and that help you broaden your business vision. #ThePowerDigitalMarketing will be the next learning experience deepening the understanding of "new customers" and how to connect with them, and also in the design of marketing and customer centric strategies for delve into the increasingly changing and challenging digital ecosystem, what a great expectation! " , Laurita Flores Luque, 2nd Marketing at EY
"I feel extremely happy and proud to be starting my second program as #POWERMARKETER at ThePowerMBA . Without a doubt, having started studying at this school that has been revolutionizing the way of teaching has been a great decision. Thanks to Sujey Rodríguez Fernández for having been the means for me to get to know this incredible project and Borja Adanero Guinea for the initiative of having had the vision to create it ". Hugo Antonio Dominguez Vazquez, 2nd Financial Advisor Sr in Sura Mexico
