What you'll learn
You will learn to navigate the entire digital marketing funnel, from acquisition and conversion, to retention and optimization.
We'll cover key aspects of digital marketing. The course is designed to be directly applicable and relevant for you in your daily work.
Activation: Grabbing the attention
Tactics for reaching the most people with minimum efforts.
Acquisition: Getting the traffic
Techniques for engaging your target audience.
Conversion: Making the transaction
Tricks to turn your potential leads into paying customers.
Retention: Keeping the business
Ways to engage your customers and keep them coming back for more.
Optimisation: Improving the experience
Tools to measure the results and improve the performance.
How You'll Learn
The course is fully flexible, with only one fixed weekly session, leaving the rest tailored to your schedule. Expect to spend 5-7 hours per week.
Watch inspiring videos
Videos packed with insights and content to maximize your knowledge.
Join live webinars
Live webinars with experts to troubleshoot your hurdles and accelerate your progress. Join live or watch the recording on your own time.
Solve hands-on tasks
Tasks designed to integrate with your work to build your competence.
Get feedback and collaborate
Individual feedback and peer-collaboration to accelerate your learning
Build, test and implement to deliver actual results
Learn by working hands-on with your own company's case. Get support from our experts and collaborate with others - all on your own terms, while doing your job. Welcome to an online course that you'll actually complete.
Get the competence
Master the building blocks of digital marketing, from social media and content strategy, to implementation and analytics.
Get the confidence
Lead and support your clients and colleagues through the digital marketing landscape.
Get the job done
Build, test and implement to deliver actual results by using your own work directly in the course.
This school offers programs in:
Last updated October 23, 2017