Leading your sales team to stellar results requires more than offering incentives and monetary rewards.
Bolster your corporate performance by exploring proven structures, methods, and management systems aimed at enhancing the engagement, motivation, and productivity of your sales force.
Elevate the performance of your sales team through an up-close examination of core elements of the sales process. Bolster your ability to develop solid sales plans and acquire new frameworks to help your team reach its fullest potential.
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Increase the efficiency and performance of your sales force by exploring diverse structures, methods, and management systems.
Identify areas for improvement.
Examine strategies to motivate your team, including effective incentive systems.
Develop an ambitious but realistic sales plan.
Is this program for me?
The “Strategic Sales Management” program is particularly suited for CEOs, Chief Sales Officers, Sales Directors, and Chief Marketing Officers.
The “Strategic Sales Management” program will tackle the following topics:
Best (and Worst) Practices in Sales Force ManagementExamine the most common mistakes in salesforce management. Carry out a self-diagnosis to reflect on your management style and formulate clear takeaways.
The SalesForce OrganizationAnalyze sales force sizing and allocation, as well as the advantages and disadvantages of different salesforce architectures and their relationship with specific roles.
Supervising and Evaluating Your Sales ForceEvaluate the functions of the sales supervisor and sales director and gain practical recommendations to improve the supervision of your team.
Compensating and Motivating Your TeamAssess the core elements of compensation schemes, debate the pros and cons of diverse compensation systems, and discuss motivational tools beyond the monetary aspect.
The Selling ProcessExplore the importance of a methodical design and monitorization of the distinctive phases of the sales process, including complex situations such as large accounts, extended sales cycles, and ambiguity with regard to decision-makers. Examine the benefits of a consultative approach and strategies to improve sales conversion.
Sales and DigitalizationAnalyze the impact of the digital revolution on the global sales process, including the power of the informed consumer, and CRM tools and services aimed at increasing organizational effectiveness.
The program leverages a range of highly dynamic teaching methodologies, including group discussions, class lectures, exercises, and the case method, all aimed at honing your skills as an agent of change.
These teaching methods have been strategically combined to foster an optimal learning environment.
Admission Process & Fees
The live online edition has a three-step admission process:
Participants complete and submit the online application.
The Executive Education Department emails the participant to acknowledge receipt and provides further details on the program dates, schedule, and bank details to submit payment.
The participant pays the program fee. This is an essential requisite to access the pre-readings and participate in the program.
General fee: € 4,000
Alumni fee: € 3,600
IESE Alumni Association members: € 3,400
Executive Education Certificate fee: An additional 5% discount on the general or IESE Alumni Association Member fee.
The program fee is tax-exempt and includes academic materials. Payment is required before the program begins.
Discounts are available for corporate agreements and multiple registrations from the same company. Space is limited and filled in strict order of receipt so early registration is encouraged.
We accept payments by credit card or wire transfer.
Cancellations received within 7 days before the program launch are subject to a fee equivalent to 25% of tuition. IESE reserves the right to cancel this program edition or modify dates up to 7 days prior to its start.