Communication is one of the most determining factors for leadership. To transmit as a leader it is not only necessary to handle the keys of public speaking or of the relationship with the media or of the conversation in person or on social networks, but it is also essential to understand how cognition works to achieve that our message hits the mark. brain of our audience.
Universidad Camilo José Cela","author_url":"","source":""}" />goalsStrengthen interpersonal and public communication skills as a fundamental tool for leadership development.
Know the basics of brain function and how it influences communication.
Master public speaking techniques.
Learn to position messages in the media.Duration3 months
Universidad Camilo José Cela","author_url":"","source":""}" />International Center for Government and Political MarketingThe Speaking and Neurocommunication Specialist is included in the International Center for Government and Political Marketing (CIGMAP) of the Universidad Camilo José Cela .
The CIGMAP is a benchmark in Ibero-America in training, research and consulting on issues related to leadership, communication or political marketing. For years, the Center has contributed to the training of business and political leaders in many countries.
CIGMAP's work has been recognized with several international awards: six Victory Awards granted by The Washington Academy of Political Arts and Sciences, three recognitions given by the Latin American Association of Political Consultants and two awards granted by the SEK Educational Institution.Collaborating institutionsThe Specialist is taught jointly by the International Center for Political Marketing Government (CIGMAP) of the Universidad Camilo José Cela (UCJC), the Spanish Confederation of Young Entrepreneurs (CEAJE), the Council of Ibero-American Entrepreneurs (CEIB) and the Ibero-American Federation of Young Entrepreneurs (FIJE).
Universidad Camilo José Cela","author_url":"","source":""}" />Academic programModule IBrain, cognition and communication
Introduction to brain structure and function.
Tools to measure brain response and its application to communication.
Perception, attention, memory and decision making.
Cognitive and communication biases.
Framing as a key factor in communication.Module IILead from communicationListen empathetic.
Transmission of the personal essence through the message.
Keys to oratory and rhetoric.
Emotion, persuasion and motivation.
The power of storytelling. The importance of storydoing.Module IIICommunicate through third partiesHow to create powerful ideas to ensure their viralization.
The art of conversation.
The relationship with the media and understanding with journalists.
How to position messages in interviews.
Generate conversation on social networks.Universidad Camilo José Cela","author_url":"","source":""}" />Online modeDatesFrom June 28 to September 26, 2021.Virtual campusThe Universidad Camilo José Cela has the advanced BlackBoard educational platform for the development of online methodologies.MethodologyLive classes on Wednesdays from 7:30 p.m. to 9:00 p.m. (UTC +1) through the virtual platform. In addition, the sessions will be recorded so that, if you cannot connect, you can view them at another time.
Online teaching methodologies led by different teachers in each module:Documents and presentations.
Short and dynamic videos.
Discussions in forums.
Gamified case studies.
Workshops and simulations.Price€ 2,500.
Universidad Camilo José Cela","author_url":"","source":""}" />