Specialization in Communication and Corporate Image

General

Program Description

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge and tools. The brand language allows the transmission of personality, values and the most representative characteristics of the institutions. As part of the message that the institution launches with aspects that have the greatest influence on the positioning, reputation and perception of the brand.

Addressed to

  • Professionals seeking to reconvert their profile through a specialization.
  • Executives who seek to lead communication and corporate image in an entity.
  • Entrepreneurs who want to grow their businesses through a communication and image strategy.

Competencies to develop

  • Apply communication techniques.
  • Defines logistics and e-commerce operation strategies for digital sales distribution.
  • Apply customer service strategies for their loyalty.

Duration and execution

  • 10 months of study dedicated to the specialization for 400 hours.
  • 2 months of development of a graduation project.

Admission profile

  • Professional graduated and graduated at the undergraduate level from any university career of university recognized by CEPS in Guatemala or university recognized in the country of origin.
    • University degree: Specialization in Communication and Corporate Image.
  • People with university studies and work experience but do not have a degree level.
  • Diploma: Specialization in Communication and Corporate Image.

Registration requirements

Legible photocopy of identification document –DPI, Form, payment Registration, delivery of grade stationery when applicable.

Administrative egress processes

Students who have closed their pensum and approved their final report of the project of this specialization of Universidad Panamericana (Guatemala), must develop the following steps of the administrative graduation process:

University degree specialization

  • Be enrolled in the Universidad Panamericana as a regular student.
  • Request their cash solvency, stating that they have no debts with the University.
  • Request library solvency.
  • Request solvency in Academic Control.
  • With the respective solvencies, request the respective opinions from the secretary of the faculty.
  • Present the printed version of the result of your final work to the Secretary of the Vice-rectory, including the opinions for a final review of the form on the main pages of the document that will be sent to print.
  • When the graduation work is printed, three printed copies and a digital version will be delivered to the central library and one will be kept on file in the dean.
  • The Dean will set the date and the graduation protocol.

Diploma

  • Be enrolled in the Universidad Panamericana as a regular student.
  • Request their cash solvency, stating that they have no debts with the University.
Last updated Aug 2020

About the School

Somos la escuela de negocios moderna e integradora con el futuro como punto de mira y hoja de ruta a transitar que demanda nuestra región para encarar los desafíos que se presentan en el siglo XXI; es ... Read More

Somos la escuela de negocios moderna e integradora con el futuro como punto de mira y hoja de ruta a transitar que demanda nuestra región para encarar los desafíos que se presentan en el siglo XXI; estamos comprometidos en la permanente búsqueda de ideas de vanguardia para llevarlas a la practica, y con una manera de pensar que promueva la acción y abrace el cambio permanente desde nuestra cultura para alcanzar el intercambio constante de ideas y conocimientos. Read less
Guatemala City