The Specialization Program in Digital Marketing in e-learning provides the essential tools to develop skills in digital marketing, giving a new valence to all the professionals in the areas of marketing and communication. This is a program that has been developed and will be taught by recognized professionals who know the digital marketing market in Portugal and Brazil .

This program aims to go beyond know-how, training professionals with a digital vision and with credibility to lead the transformation of the organizations in which they are integrated, helping the business fabric to win in the new digital economy.

A program that brings together a group of experts who are daily in the market, using these new digital means and allowing the sharing of best practices at any given time.


At the end of this Specialization Program students will be able to:

  • Managing communication with the market by harnessing the potential of social networks.
  • Evaluate the impact of digital marketing campaigns.
  • Create content for the digital medium aligned with the needs of consumers.
  • Have a digital strategy appropriate to the new realities of digital marketing.


  • Professionals of any sector of activity who wish to develop their knowledge and skills in an integrated way in digital marketing;
  • Professionals of companies that, not having specific training in marketing, assume functions with field of action in marketing;
  • Professionals who wish to develop or consolidate their career in the fields of digital marketing;
  • Marketing Directors;
  • Marketing Technicians;
  • Responsible for Web channel;
  • Consultants.


Admission to the Postgraduate and Executive Masters courses of IPAM can be done through the following forms:

  • Bachelor's Degree or Bachelor's Degree
  • Degree in the process of completion
  • Professional experience

To begin the process, the applicant must present the following original documentation:

  • Citizen Card (or Identity Card and Taxpayer Card)
  • Certificate of Qualifications
  • Curriculum vitae


This program will be taught in e-learning, through an asynchronous, dynamic and interactive methodology with multimedia resources.

In this way, there are no limitations with schedules facilitating communication between students and teachers.


This program has a duration of 9 months in an e-learning regime with a 72-hour equivalency in face-to-face basis.

Program taught in:
Last updated July 22, 2018
This course is Online
Start Date
9 months
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