Introduction
We live in a society of brands where more and more organizations need professionals with knowledge of their management, not only in their organizations but also on a personal level, since it is the basis for building a good corporate reputation. Companies, public institutions, associations, people, everything that has an identity can be transformed into a brand. The difference is that not all brands are leaders. The Personal Branding and Corporate Reputation Management Specialist guides the student along two intertwined paths, the first with the aim of building and managing a leading personal brand capable of communicating its values and identity; the second way influencing the management of corporate reputation as an intangible that directly affects the actions of any organization.
Universidad Camilo José Cela","author_url":"","source":""}" alt="149706_149510_alumnos-en-reunin-de-equipo-en-dinmica-en-el-curso-de-gestin-de-personas-y-crisis-en-equipos-de-trabajo_50493299953_o.jpg" />goalsLearn the basics of personal branding.
Strengthen leadership through personal branding.
Improve the public image.
Work on personal digital positioning.
Establish synergies between personal brand and organizational reputation.Duration400 hours.International Center for Government and Political MarketingThe Specialist in Personal Branding and Organizational Reputation Management is included in the International Center for Government and Political Marketing (CIGMAP) of the Universidad Camilo José Cela .
The CIGMAP is a benchmark in Ibero-America in training, research and consulting on issues related to leadership, communication or political marketing. For years, the Center has contributed to the training of business and political leaders in many countries.
CIGMAP's work has been recognized with several international awards: six Victory Awards granted by The Washington Academy of Political Arts and Sciences, three recognitions given by the Latin American Association of Political Consultants and two awards granted by the SEK Educational Institution.Collaborating institutionsThe Specialist is taught jointly by the International Center for Political Marketing Government (CIGMAP) of the Universidad Camilo José Cela (UCJC), the Spanish Confederation of Young Entrepreneurs (CEAJE), the Council of Ibero-American Entrepreneurs (CEIB) and the Ibero-American Federation of Young Entrepreneurs (FIJE).Academic programModule IPersonal branding for organizational leadershipHow to make a personal marketing plan.
Finding and development of a differentiating factor.
The personal image. The essence as a leader.
Personal diplomacy.Module IIInternet and personal brandingDigital reputation.
The personal web.
Presence and projection on social networks.
Written expression on the internet.Module IIIOrganizational reputation managementThe influence of the personal brand on the reputation of the organization.
Measurement of reputation.
Brand and added value of the organization.
Organizational diplomacy.
Crisis management.Universidad Camilo José Cela","author_url":"","source":""}" />Online modeDatesFrom September 27 to December 19, 2021.Virtual campusThe Universidad Camilo José Cela has the advanced BlackBoard educational platform for the development of online methodologies.MethodologyLive classes on Wednesdays from 7:30 p.m. to 9:00 p.m. (UTC +1) through the virtual platform. In addition, the sessions will be recorded so that, if you cannot connect, you can view them at another time.
Online teaching methodologies led by different teachers in each module:Documents and presentations.
Short and dynamic videos.
Discussions in forums.
Gamified case studies.
Practical jobs.
Workshops and simulations.Price€ 2,500.
