Short Course in Social Media and Online Marketing

General

Read more about this program on the school's website

Program Description

All short courses start every month online

Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketeers but also poses new challenges. This course gives a practical introduction to SMM and hands-on practice with several of the major social media platforms, such as Facebook, Twitter, and LinkedIn.

Topics addressed are:

  • Understand social media and SMM fundamentals
  • Create a social media strategy
  • Identifying a target audience
  • Understand social media advertising
  • Successful and unsuccessful SMM campaigns
  • Creating profiles and running campaigns on SM platforms: Facebook, LinkedIn, and Twitter
  • SMM goals and metrics
  • Fundamentals of Search Engine Optimisation (SEO)
  • Measure and analyze site traffic using Google Analytics

IBSH 20191010-017

Objective

At the end of the course, participants will have acquired knowledge about marketing strategy and the use of online platforms.

Teaching methods

The course will be a mixture of lectures, case studies, and practical exercises.

Certification

Participants will receive a certificate of participation.

IBSH Graduation 20191010-115-min

Practical information

  • Two weeks
  • Ten working days
  • 3-4 contact hours per day
  • Assignments and group activities for self-study
  • Offered several times per year

Admission requirements

To be admitted to the programme, please send the following requirements to admin@ibsthehague.nl under the following subject: Admission Social Media and Online Marketing.

  • A copy of your passport
  • A registration fee of €100 (non-refundable)
  • A filled application form
  • A copy of your highest qualification

IBSH graduation 20191010-169-min

Last updated May 2020

About the School

The International Business School The Hague (IBSH) is an innovative school of business and management established in The Netherlands and is based in the city of The Hague. The IBSH is unlike many othe ... Read More

The International Business School The Hague (IBSH) is an innovative school of business and management established in The Netherlands and is based in the city of The Hague. The IBSH is unlike many other business schools in that it has specifically designed its PhD-, Master- and Bachelor programs to challenge its students to become better business leaders. Read less