This course has been designed for any individual, social media freelancer/agency or small-medium business to give you all the knowledge and skills you need to develop a comprehensive, effective social media strategy that will deliver the results you’ve been looking for.
Learn from leading social media experts
Our course leaders are experts in using social media effectively and you’ll learn from them how to design your strategy to impact your audience with relevant content that moves them from follower to customer.
Implement your strategy with immediate effect
Right through this course, you’ll be working on the strategy for your chosen organisation or personal brand. There are templates for every step that will build together to form a comprehensive strategy document or presentation. By the time you’re done, you’ll have everything ready to go!
Join a community of like-minded business experts
Share your experiences with other students within the Social Media Strategy course and in our vibrant Facebook community.
After you’ve completed this online course, you’ll have the essential skills to develop a comprehensive and effective social media strategy.
Understand buyer stages and their impact on strategy and content
Put your social media strategy in the context of your organisation or personal brand
Conduct a social media audit on your existing presence
Assess consistency, performance, SEO, brand and competitors
Write objectives and KPIs that drive and measure performance
Develop audience personas to target with relevant content
Choose the right channel to suit your organisation or personal brand
Understand content categories, purpose and formats
Collaborate with your audience and influencers for greater engagement
Plan in detail for budget, resourcing and management
Analyse data metrics to gain insights and continuously improve
What You’ll Learn
Welcome and Introduction to Social Media Strategy
Understand social media marketing and the strategy development process
Start where you are
Use a social media audit and SWOT analysis to establish your current state
Align your social media strategy with your organisation/personal brand strategy
Identifying Your Audience
Audience segmentation, behaviour, demographics and persona
Choosing the Right Channel
Inform your choice with channel usage, purpose, content and performance
Content categories, purpose, topics, formats, repurposing and scheduling
Collaboration opportunities, influencer partnerships, community management
Implementing the Strategy
Paid advertising, budgeting, resourcing, implementation and management tools
Analysing for Improvement
Data metrics, tracking expenses, analysis and insights, performance reports
Who is this suitable for?
Business owners, freelancers and individuals looking for better engagement and results from their social media efforts, needing a clear, easy to action approach.
Marketing professionals wanting to increase ROI for existing clients and demonstrate advanced knowledge of strategic planning to prospective customers.
Agency teams ready to deeply understand the drivers and influencers of successful social media campaigns and wanting to stand out in the social media agency scene with expertise that outperforms the competition.
Why not move on to our other exciting Social Media short courses? Want to gain a formal Qualification? Give our 10904NAT Diploma of Social Media Marketing a go.