Short Course in Corporate Communication

General

Read more about this program on the school's website

Program Description

All short courses start every month online

All involved in business and all future leaders should be fully aware of the contribution of communication to the value chain of a company. Communication is a key element in the external relations of a company, involving marketing, sales, customer and supplier relations, and more. Well-functioning internal communication in a company is essential for adequate information flow, good relations between staff members, and optimal cooperation between various departments of a company. This short course will address both internal and external communication in a corporate setting.

Topics addressed are:

  • Communication theory and basics
  • Communication skills:
    • Presentations
    • Written communication
    • Negotiations
  • External communication:
    • Corporate identity and branding
    • Communication in social media and online marketing
    • Communication with stakeholders

IBSH 20191010-017

Objective

At the end of the course, participants will have acquired knowledge about internal and external corporate communication and will have acquired specific skills in various aspects of communication such as presentation, negotiation, and others.

Teaching methods

The course will be a mixture of lectures, case studies, and practical exercises.

Certification

Participants will receive a certificate of participation.

IBSH graduation 20191010-169-min

Practical information

  • Two weeks
  • Ten working days
  • 3-4 contact hours per day
  • Assignments and group activities for self-study
  • Offered several times per year

Admission requirements

To be admitted to the programme, please send the following requirements to admin@ibsthehague.nl under the following subject: Admission Corporate Communication.

  • Certified copies of academic transcripts
  • A registration fee of €100 (non-refundable)
  • A copy of your passport
  • A filled application form

IBSH Graduation 20191010-115-min

Last updated May 2020

About the School

The International Business School The Hague (IBSH) is an innovative school of business and management established in The Netherlands and is based in the city of The Hague. The IBSH is unlike many othe ... Read More

The International Business School The Hague (IBSH) is an innovative school of business and management established in The Netherlands and is based in the city of The Hague. The IBSH is unlike many other business schools in that it has specifically designed its PhD-, Master- and Bachelor programs to challenge its students to become better business leaders. Read less