Professional Master in Marketing & Sales

General

2 locations available
Read more about this program on the school's website

Program Description

Four of our Masters are officially recognized among the best at an international level by Eduniversal Ranking, in which the Marketing area is also featured.

Top 200 – Regional ranking within the 9 geographical zones

Ranked N. 60 in Marketing, Western Europe

Overview

The current business environment is evolving rapidly. Globalization, new information technologies, and innovative distribution channels are changing the perspective of marketing. Companies are increasingly demanding more professionals capable of leading these changes and turning these opportunities into competitive advantages. The market demands professionals with solid training, who have a sound knowledge of new modern marketing and sales trends & technologies, with experience and insight into the organizational aspects that generate corporative value and who have solid managerial skills. Consumers are becoming more and more demanding and have access to greater information, so they are fully aware of what they want and need. 

This Master offers to participants: 

  1. Solid marketing & Sales advanced & intensive training and knowledge, 
  2. Didactic methodology to upgrade skills necessary to respond effectively to the current market and to be the driver of change in your company and business 
  3. Gives the ability to turn the existing technologies and current trends into a competitive professional advantage. 

Participants will learn the current marketing & sales best practices and how they are successfully applied towards digital marketing business practices and social media. 

This program is suitable for fully employed professionals and managers since the distance learning mode gives the flexibility to schedule study patterns and tasks tailored to the participant's lifestyle. 

The Reasons Why

  • International Bootcamp in Barcelona or Rome

Rome Business School offers you the chance to hone your competencies and enrich your knowledge of entrepreneurship, innovation, and other key topics in the business world by taking part in our International Programs in Rome or Barcelona, where you can also expand your professional network. The bootcamp in Rome is included as part of the program while the residential program in Barcelona comes at an additional cost.

  • Soft Skills Program

The foundations of a solid and successful career are, without a doubt, the much requested and celebrated Soft Skills, competencies that find practical uses in every working environment and business area. Our Soft Skills program will provide you with a thorough and detailed knowledge and familiarity with these personal soft skills, facilitating their personal and professional growth.

In this specific program, you will specialize in 5 Soft Skills Courses for Skills Upgrade (with a Certification provided):

  • Emotional Intelligence
  • Public Speaking for Business
  • Time, Stress & Self Management
  • Cross-Cultural Communication 
  • Conflict, Problem Solving & Negotiations 
  • Networking and Partners

Rome Business School has solid partnerships in place with several globally renowned leading companies. To ensure our students can build a strong professional network, we constantly organize meetings, visits, events and guest lectures with representatives from elite business ecosystems, encouraging interaction between leading professionals and the students, and facilitating the learning process.

Career Path

Our skilled and professional Career Services Team provides our attendants with a personalized Career Path specifically designed to shape his or her own professional profile in order to become a competitive figure in nowadays’ job market. Workshops focusing on the hottest topic of job seeking and career networking, individual career counseling meetings, our exclusive event ‘Rome Business School Talent Focus’, and more invaluable benefits are at your disposal to ensure the best start or a great boost in your career!

Structure

The Professional format of Rome Business School’s Master in Marketing & Sales is structured to provide participants with thorough preparation for the Marketing & Sales sector and crucial aspects of other related fields, starting with a wide overview of the broader management world and then proceeding to analyze all the specific subjects and aspects of Marketing & Sales, as well as providing an in-depth insight into innovative and responsible leadership, industry current and future trends and best practices, as well as how they can be effectively applied to the Marketing & Sales Industry.

Contents

  • Focusing and Specializing 

Develop the competencies required to address and enhance new needs in different areas of the organization. Identify and develop effective managerial strategies for Marketing and Sales industry companies.

In this first didactic module, you will have the opportunity to specialize in: 

  • Mastering Marketing Management
  • Mastering Sales Management
  • Performance Digital Marketing & Sales
  • Sales and Marketing Strategies
  • Be a Future-Oriented Leader

Learn about new trends & innovation in the Marketing and Sales industry, with a focus on best practices of the future.

In particular, you will be prepared on following topics of New trends & Future Challenges in Marketing & Sales:

  • Future Trends & Future Challenges of Marketing and Sales
  • Marketing Innovation – New Product 
  • Best Marketing & Sales practices for 2021 (Case studies)
  • Ethics in Sales & Marketing
  • Capstone Project

Teamwork project with a scope to develop either a Marketing & Sales plan that will accomplish a business goal in the area of marketing and sales, of an existing or fictitious company in the Marketing & Sales Industry OR to work on a business challenge proposed by the participants to resolve a problem in the companies where participants work. All teams are guided from the initial phase of the project. 

After the completion of the capstone project, students should be able to: 

  • Think critically 
  • Implement creative solutions and solve managerial problems
  • Apply and connect theory with practice
  • Communicate and present business-reports/ideas more effectively 
  • Carry out business research and business analysis 
  • Demonstrate collaborative leadership skills
  • Work effectively in teams 
  • Communicate cross-culturally and make compromises for a common goal
  • Set goals and implement projects effectively 

Methodology

The Master will be taught through interactive frontal lectures, case study analysis, in-class exercises, discussions, roleplays, teamwork exercises, video discussions, business analysis, and student presentation sessions. 

Case studies will be utilized to engender discussion and illustrate real business and communication issues. Students will be encouraged to read widely and engage in discussion and debate. The didactic methodology is based on action learning, through which teachers implement a learner-centered approach, engage students, and provide activities that allow students to apply the acquired knowledge. All teachers use active learning methods in a class, which are also suitable for interactively engaging distance learning students.

Career Services

Rome Business School supports its students even beyond the academic environment, providing them with guidance and assistance in developing a strong professional profile that reflects the most sought competencies in the current job market. 

This Master will strengthen your competencies and enable you to take on responsibilities in the Marketing and Sales Departments of any company, while also developing your capacities in the following professional profiles: 

  • Chief Marketing Officer (CMO)
  • Sales Manager
  • Commercial Director
  • Product Manager
  • Brand Manager
  • Category Manager
  • Key Account Manager
  • Global Marketing Manager
  • Trade Marketing Manager
  • Marketing Technician
  • Sales Technician
  • Digital Marketing Manager

Bootcamp around the world

Hone your entrepreneurial skills and test them with the ultimate challenge: Rome Business School’s exclusive Bootcamp in Barcelona, organized in partnership with EAE Business School, a beautiful city at the forefront of innovation and among the most productive start-up ecosystems, and, for online students, Bootcamp in Rome is included in the registration price: just think about the flight and accommodation, we’ll take care of the rest!

Join an advanced program designed to put you face to face with realistic business scenarios to solve and provide you with a practical way of learning and skills development. All with the professional support of a tutor from top-class working companies!

Scholarships and Tuition

The tuition fee for this Master is 3.900 euros (VAT included) the payment of the participation fee is installable. 

It can be paid:

  • in 4 installments without interest
  • in a single solution (this option grants the student a 10% discount on the overall amount of the tuition fee)

According to the individual profile, experience, and proved motivation, the candidate can be awarded a scholarship covering part of the overall tuition fee (up to 25%). Indeed, Rome Business School offers the opportunity to the most deserving candidates to benefit from 5 different types of scholarships. These partial economic coverages can consist of 6 months of interest-free financing. Below, a list of the available grants:

  1. Academic Excellence Scholarship: it is awarded to candidates who have displayed extraordinary performance in their most recent academic career, whether graduate or undergraduate.
  2. Lifelong Learning Scholarship: it is reserved for applicants who demonstrate an ongoing, self-motivated pursuit of knowledge and skill development.
  3. Executive Women Grant: Rome Business School strives to increase the promote the ratio of women in executive positions and increase gender equality in the workplace. Indeed, this grant aims to enhance our students’ ability to realize their executive potential, leadership capacity, and professional aspirations.
  4. Entrepreneurial Grant: our aim is to feed the entrepreneurial spirit of our students with great business ideas using this grant, awarded to directors of SMEs, self-employed professionals, and people with their own business project.
  5. Better Managers for a Better World: it was meant for those candidates that demonstrate clear, future-oriented motivation aimed and at improving the economy, society, and the world around them.

The competition for scholarships increases as the start date approaches and funds are limited, so it is advisable to make the request as soon as possible.

To apply for a scholarship, it is necessary to send a motivational letter of no more than 300 words together with the CV and the documentation when submitting the application for admission to the Masters. The eligibility for a possible scholarship will be decided by Rome Business School’s academic committee during the evaluation of the candidate’s application.

To write a motivational letter for a scholarship, the applicant must indicate:

  • What distinguishes the applicant from the other candidates;
  • Professional goals and ambitions.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

  1. Evaluation of credentials
  2. Application Confirmation
  3. Selection interview
  4. Admissions
  5. Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master, and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Degree 

Students who successfully complete the program will receive a double certification: Rome Business School’s diploma and an official certification by Universidad Internacional de Valencia (VIU), which provides 60 internationally recognized credits (60 ECTS).

Jumpstart the rest of your life!

If you are looking for top-quality advanced training in a particular business area, countless opportunities for skills development and testing yourself, ways to expand your professional network, and make contact with elite professionals working in several business fields, we have exactly the program for you. From there, it’s all up to you! Your determination and willingness to learn and experience new ways of thinking are all you need to make the most of one of our programs and start making your way along the path towards success in your career.

Last updated Aug 2020

About the School

The Rome Business School is a Rome, Italy, based Institute of excellence devoted to managerial training and research, which operates internationally, with alumni hailing from more than 140 countries w ... Read More

The Rome Business School is a Rome, Italy, based Institute of excellence devoted to managerial training and research, which operates internationally, with alumni hailing from more than 140 countries worldwide. Read less
Rome , Italy Online + 1 More Less