Learn how to successfully drive your organization’s digital marketing activity with our Professional Diploma in Digital Strategy and Planning. You will be introduced to the key considerations underpinning strategy and planning, and the evolution of traditional marketing into a practice that incorporates digital tools and technologies. You will be able to implement these tools and technologies to execute strategic plans and achieve high-level objectives. The module will also introduce and contextualize key digital specialisms including SEO, PPC, Digital Display Advertising, Email Marketing, Mobile Marketing, and Social Media Marketing, as well as Analytics If you want to strengthen your skill set and progress along a digital marketing career path, the Professional Diploma in Digital Marketing is our cornerstone certification and can provide you with an introduction to key digital specialisms, from mobile and social media marketing to Email, PPC, and SEO. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals. Our courses are reviewed by the Syllabus Advisory Council, which is composed of leading digital companies including Google, Facebook, Twitter and LinkedIn. Enjoy 24-hour access to video lectures, slide presentations, practical exercises, interactive quizzes and a supportive student network. Never fear to miss a class again. Upon completion of your course, you will receive an industry-recognized, globally respected qualification.
Anyone can apply for the Professional Diploma. A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick-start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.