Professional Certificate Program in Digital Marketing and Social Networks (Universidad Galileo)

General

Program Description

Learn to connect your brand with the world. Learn how to create effective social media and digital marketing strategies with a Google Mentor in Marketing.

Gain a competitive advantage by becoming a digital strategist. With this program of Professional Certification you will achieve that your brand connects with the world and you will be able to create advertising campaigns in social networks to fulfill marketing objectives such as selling more, positioning a product or customer loyalty.

The Professional Certification Program for Digital Marketing and Social Networks consists of two online courses developed by Jojo Giuffra, an expert in the field of Marketing and a contributor to the Google Developers Experts program. Together with him, you will learn the theory and put it into practice. You can be inspired by real digital marketing cases, knowing the experience of organizations and professionals that take advantage of social networks and develop valuable content, digital strategies and advertising campaigns to grow your brand.

The first marketing course this professional program will help you develop the skills of a successful content

In the second online course you will learn about the power of advertising on Facebook. You will be able to use social networks with more users in the world and you can create advertising campaigns to get the maximum benefit from them. We will show you how to use the Ad Manager to create advertising on the Facebook partner network and launch guidelines to have a brand presence on Facebook, Instagram, Messenger and Audience Network.

At the end of the Professional Certification program of Digital Marketing and Social Networks, you will be able to apply for a certificate that validates the knowledge learned in digital marketing courses and social networks. You can demonstrate that you are an expert in social networks and you master the content of the courses and added to the digital portfolio created in the first digital marketing course, you will have an attractive cover letter for recruiters and you will be able to boost your professional career. You will know how to grow your business with simple but effective digital actions developed by you.

Previous requirements:

  • Basic knowledge on Facebook
  • Basic knowledge in social networks

Work perspective

  • You can apply digital marketing for new or existing businesses and large or small brands
  • You can design strategies that generate results in clients, brands, sales and real businesses
  • You will have the digital skills sought by the recruiters of the largest companies in the field of digital marketing
  • You can choose to work as a Social Media Strategist, Content and Community Manager, Digital Marketing Coordinator, Social Media Manager
  • You will create a digital portfolio to gather your experience in digital marketing

What you will learn

  • Design marketing strategies in social networks to meet the objectives of your business
  • Monitor the metrics and KPIs of advertising campaigns
  • Use platforms for creating valuable content, managing social networks and monitoring campaigns
  • Manage crisis in social media and create a management plan
  • Evaluate the effectiveness of digital strategies and campaigns in social networks
  • Create and optimize advertising campaigns for Facebook, Instagram, Messenger, Audience Network and more social networks
  • Choose the best social networks for the objectives of the company and create and configure advertising accounts of different social networks

courses

  • Digital Marketing: Content
  • Facebook Ads: How to use the power of advertising on Facebook

More information

  • Average duration: 5 weeks per course.
  • Number of courses: 2 courses in the program
  • Topic: Communication
  • Institution: Galileo University
  • Spanish Language
  • Video transcriptions: Spanish
  • Price (USD): Originally $ 98 USD, now $ 88.20 USD for the entire program. You save $ 9.80 USD.
Last updated August 2019

About the School

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Founded by Harvard University and MIT in 2012, edX is an online learning destination and MOOC provider, offering high-quality courses from the world’s best universities and institutions to learners everywhere. With more than 90 global partners, we are proud to count the world’s leading universities, nonprofits, and institutions as our members. EdX university members top the QS World University Rankings® with our founders receiving the top honors, and edX partner institutions ranking highly on the full list. Read less