As the user is the central factor of digital product design, it is the competence of the Web Design professional to develop and deepen knowledge that allows presenting a final result that reflects this user-centered approach, focusing not only on aesthetic trends but also on related issues with the design for mobile devices, the new digital business models, the dynamics of online communication, the analysis of market trends, the Web standards, the understanding of good interface design and the ability to know how to prototype and test ideas in different development phases.
Thus, the objective of this program is to train professionals with tools and techniques that allow them to present the best interactive digital experiences for the web, differentiating themselves in a highly demanding and competitive market.
Benefits:Development of skills to prepare professionals for user-centered design practices.
Possibility to go through the fundamental stages of a project for the Web: from immersion to design, up to the prototyping and testing of the website.
Mentoring and monitoring of the Web Project by companies and consultants of reference in the market.
PBL (Project Based Learning) methodology, where the student will be focused on developing his idea and materializing his own project for the Web, reflecting his career and personal interest.
Excellent teaching staff, with extensive experience in the area, specialized and awarded, nationally and internationally.
Possibility of attending the program with flexibility of location and with a specific timetable for distance learning.Partners:The program brings together a group of experts with outstanding positions in the market, ensuring the best practices, the best insights and a global perspective of the state of the art of Web Design today:
Addressees:Web designers, developers and information technology professionals.
Professionals in the creative and technological areas who want to deepen their training in the development of products or business models for the Web.
Professionals who want to develop knowledge and cross-cutting skills in the area of UX - User Experience and UCD - User-Centered Design in order to progress or change careers.
Professionals who want to consolidate their career in the field of prototyping techniques and technologies in UX and UI, in digital projects for the Web.
Communication, Design, Multimedia and Media Production students.
Students of Computer Engineering and Interactive Systems.
Entrepreneurs, entrepreneurs and online business managers.SyllabusModule I - Design Thinking and Innovation Curricular Units Teacher Innovation and Creativity Bruno Nobre (PG Coordinator on Web UX / UI) | Fernando Mendes (Graphic designer, IADE professor and founder of Coworklisboa) | Ana Margarida Ferreira (Associate Professor at IADE , researcher at UNIDCOM / IADE and Coordinator of ID: Co.Lab) | Pedro Lima (Founder of Judas agency) Design Thinking Ana Sofia Dinis-Esteves (University teacher, researcher and entrepreneur) Entrepreneurship José Damião (Teacher and Business designer)Module II - Web UX / UI Usability and UX I Emília Duarte (Associate Professor at IADE and Scientific Coordinator at UNIDCOM / IADE ) Digital marketing Rui David Cruz (Founding partner of SCAL3, Consultant and Teacher) Content Strategy Pedro Costa (Professor and Researcher at UNIDCOM / IADE ) UI Design Rui Gaio (Professor at IADE and Sound designer at Tambourine Sound Design collective) Usability and UX II Bruno Nobre (PG Coordinator in Web UX / UI) Web Design Sofia Gomes (Product Designer at Imaginary Cloud) | Orlando Fontan (Managing Partner of ConceptChange, Co-founder of Lisbon Accelerator and Teacher) Webinars Invited Companies and Experts