The Postgraduate Degree in Leadership and Corporate Social Responsibility contributes to the efficiency of work teams, motivating and rewarding them, through an effective human resources department. Workers' motivation increases the likelihood that they will perform their duties effectively.
The elements of organizational competitiveness are, to a large extent, elements linked to the human factor, its abilities, skills and competences. It delves into the concept of Corporate Social Responsibility and the implications that this implies for SMEs, as well as trends at the level of the European Union, the United States and Latin America, and analyzes the different tools that allow the implementation of CSR policies , carry out diagnoses of business practices and sustainability reports.The academic objectives of the Postgraduate Program in Leadership and Corporate Social Responsibility are:Manage people's talent.
Increase efficiency in job performance through team leadership.
Human capital as a differentiating element of the organization.
Tools to carry out a recruitment and selection process of personnel.
Learn through success stories and real cases how companies apply social responsibility and sustainability policies.Professional opportunities, once the Postgraduate in Leadership and Corporate Social Responsibility is completed, you will be able to carry out positions in the company such as: Head of communication. Head of quality Head of HR. Directors of Corporate Social Responsibility. Assume CSR Management.CurriculumMANAGEMENT SKILLSLeadership and management styles. Change management. Conflict management. Meeting management.
Negotiation techniques. Stress management.TIME MANAGEMENT, RESOURCES AND FACILITIESThe organization and planning of work. Processes and procedures for the treatment of information in the company. The file. The agenda.COMMUNICATION SKILLSWhat is communication? Personal and social components of communication. Efficient and persuasive communication. Leadership and communication. Communication in conflict management.COACHING AND LEADERSHIP.Coaching: What is Coaching? Influences of classical philosophy in the development of the Caching session.
Different influences on personal development work. Currents and types of coaching.
The coaching session. Practical work tools.
Leadership: Leadership concept. Leadership competencies. Emotional intelligence in leadership. Effective communication. Consistency, credibility and personal brand.CORPORATE SOCIAL RESPONSIBILITYIntroduction of Corporate Social Responsibility. Areas, Mechanisms, Initiatives and management of Corporate Social Responsibility. The Corporate Social Responsibility plan.COMMUNICATION AND CORPORATE IMAGEIdentity, culture and corporate image. Communication as an instrument in the creation of the corporate image. Strategic planning of the image. Design of communication strategies for the corporate image. The corporate image on the internet. Brand management. Crisis management.GENDER EQUALITY AND OPPORTUNITIESBackground of equal opportunities. Conceptual framework of equality. Current situation of the current situation of women. Equality regulations and policies. Preparation of an equality plan in the company.LANGUAGE IMPROVEMENT PROGRAM (Optional)Optional language course. Available: English, German or French.Language Improvement Program (LIP)At ISNIB Business School we are committed to quality education adapted to the current situation in which we live, installed in a fully global environment, which does not understand borders or distances. We are fully aware of the importance of communication between people in a business reality and, in turn, the enrichment provided by the knowledge of languages on a personal level.
For these reasons, at ISNIB Business School we pay special attention to the study and learning of languages and we offer students who are studying any of our masters and / or postgraduate degrees the possibility of complementing their program with one language through our Language Improvement Program (LIP), adapting this methodology to the virtual environment and without any additional cost.
The LIP bases its methodology on teaching oriented to action and participation, without neglecting the study of grammar. We learn languages in real communication situations. He uses a continuous evaluation system that drives and accompanies his learning process. For each activity, the student has a card that contains all the necessary indications and in which the weight of each task in the score is specified. To pass the course, each activity must be delivered within the established deadline. The final grade is the average of all the activities of the course. The LIP module is annexed and complementary to the master and / or postgraduate program that the student is studying, but it will not count in their final evaluation.
If you do not have previous knowledge, you can enroll directly in the A1 level course. Those available in the LIP are:English: Basic English, A1, A2, B1, B2Middle English, Advanced English
German: A1, A2
French: A1, A2