Introduction
The Postgraduate in Digital Marketing and Community Management offers you the knowledge, tools and techniques, so that the presence of any company or your own in the virtual environment and the marketing strategies that we apply are effective for it.goalsPrepare for the new era of Marketing
Learn to develop a social media plan according to your business
Knowing how to use the tools that social media provides to be able to communicate it
Establish objectives of our online presence. Know what the concepts of online reputation, SEO, SEM and Web Analytics consist ofProfessional outingsMarketing agency professionals
Entrepreneurs who want their company to have a presence on the networks in an efficient way
Marketing, SEO, SEM, E-Commerce Specialist
Community Management
Social media
Manager in digital communication Manager in Marketing, Advertising and communicationWhy choose the Postgraduate in Digital Marketing and Community Management?Studying a Postgraduate Degree in Digital Marketing and Community Management will allow you to better understand and optimize the sales channels of companies, as well as to know the behavior of users with respect to your campaigns. You will be able to develop Digital Marketing, E-Commerce and Social Media in both small and large companies.Why choose the ISNIB Executive MBA?ISNIB's goals are to improve people and empower leaders
Because ISNIB is an institution with an international vocation
Our main values are Innovation and Differentiation
We offer Superior Training within everyone's reach
We are specialists in Executive education offering Masters, Postgraduate and Higher Courses oriented to the development of talent and the generation of new managersCurriculumDigital marketing
Introduction to digital marketing in the company. Analysis and strategic tools of digital marketing. Marketing and online communication.
Social media
Digital marketing. Community manager. Social media.
Online sale
Internet as a sales channel. Web page commercial design.
Market analysis
Introduction to the market and its actors. Formulating the research problem. Qualitative research and observation. Analysis, report and final questions. Fast guide.
Customer Loyalty Strategies through the Internet
How to attract and make customers on the internet. Techniques to attract traffic to our website. E-commerce Sales or dissemination channels. Customer loyalty. Inbound marketing campaign.
Marketing, Production and Quality Management in SMEs
The company. Marketing as a management tool. Production in SMEs. Quality management.
Sales Oriented MarketingBlock 1.- Introduction to Marketing. Concepts and elements of Marketing. Marketing plan.
Block 2.- Promotion as part of the Marketing Mix. Introduction to Marketing Mix. Product. The pricing policy. Distribution. Communication.
Block 3.- Promotion techniques aimed at the final consumer. Promotion techniques for the rest of the target audiences.
Block 4.-Objectives of the promotions. Sale objectives. Objectives of attracting new clients. Image objectives.
Block 5.- Promotion at the point of sale. Relationship between POS and promotion. Relationship between merchandising and promotion.E-Commerce. Application and Development
The company on the internet. Business model. Legal aspects. Security and means of payment. Online marketing. Start-up of a virtual store.
Language Improvement Program (Optional)
Optional language course. Available: English, German or French.
