Postgraduate in Digital Marketing and Community Management

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The Postgraduate in Digital Marketing and Community Management offers you the knowledge, tools and techniques, so that the presence of any company or your own in the virtual environment and the marketing strategies that we apply are effective for it.goalsPrepare for the new era of Marketing Learn to develop a social media plan according to your business Knowing how to use the tools that social media provides to be able to communicate it Establish objectives of our online presence. Know what the concepts of online reputation, SEO, SEM and Web Analytics consist ofProfessional outingsMarketing agency professionals Entrepreneurs who want their company to have a presence on the networks in an efficient way Marketing, SEO, SEM, E-Commerce Specialist Community Management Social media Manager in digital communication Manager in Marketing, Advertising and communicationWhy choose the Postgraduate in Digital Marketing and Community Management?Studying a Postgraduate Degree in Digital Marketing and Community Management will allow you to better understand and optimize the sales channels of companies, as well as to know the behavior of users with respect to your campaigns. You will be able to develop Digital Marketing, E-Commerce and Social Media in both small and large companies.Why choose the ISNIB Executive MBA?ISNIB's goals are to improve people and empower leaders Because ISNIB is an institution with an international vocation Our main values are Innovation and Differentiation We offer Superior Training within everyone's reach We are specialists in Executive education offering Masters, Postgraduate and Higher Courses oriented to the development of talent and the generation of new managersCurriculumDigital marketing Introduction to digital marketing in the company. Analysis and strategic tools of digital marketing. Marketing and online communication. Social media Digital marketing. Community manager. Social media. Online sale Internet as a sales channel. Web page commercial design. Market analysis Introduction to the market and its actors. Formulating the research problem. Qualitative research and observation. Analysis, report and final questions. Fast guide. Customer Loyalty Strategies through the Internet How to attract and make customers on the internet. Techniques to attract traffic to our website. E-commerce Sales or dissemination channels. Customer loyalty. Inbound marketing campaign. Marketing, Production and Quality Management in SMEs The company. Marketing as a management tool. Production in SMEs. Quality management. Sales Oriented MarketingBlock 1.- Introduction to Marketing. Concepts and elements of Marketing. Marketing plan. Block 2.- Promotion as part of the Marketing Mix. Introduction to Marketing Mix. Product. The pricing policy. Distribution. Communication. Block 3.- Promotion techniques aimed at the final consumer. Promotion techniques for the rest of the target audiences. Block 4.-Objectives of the promotions. Sale objectives. Objectives of attracting new clients. Image objectives. Block 5.- Promotion at the point of sale. Relationship between POS and promotion. Relationship between merchandising and promotion.E-Commerce. Application and Development The company on the internet. Business model. Legal aspects. Security and means of payment. Online marketing. Start-up of a virtual store. Language Improvement Program (Optional) Optional language course. Available: English, German or French.

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Instituto Superior de Negocios Internacionales de Barcelona (ISNIB)

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Postgraduate in Digital Marketing and Community Management

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Instituto Superior de Negocios Internacionales de Barcelona (ISNIB)

Instituto Superior de Negocios Internacionales de Barcelona (ISNIB)

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General Information

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