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Postgraduate Diploma Program Online
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Big Data Marketing Graduate

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 200 hours October 2017 Spain Barcelona

With the postgraduate course in Big Data Marketing we learn to meet our client to refine our marketing strategy and improve the effectiveness of our communication. To do this work on a project of Big Data in the marketing area in order to make the most of the data and transform it into knowledge through the development of mathematical and statistical analysis with the most effective technological tools. [+]

Top Postgraduate Diplomas Online. Currently more data are generated in two days throughout our history contemporanea. Massive data management is known as Big Data and is one of the fundamental keys to effective business management. According to Gartner, the market will need 4.4 million professionals trained in the area of ​​Big Data for 2017. Managing customer data and sales can totally transform the world of marketing. It has been making great campaigns of mass communication with a single message to mass customization with a specific message for each of us with a much more relevant and effective communication. With the postgraduate course in Big Data Marketing we learn to meet our client to refine our marketing strategy and improve the effectiveness of our communication. To do this work on a project of Big Data in the marketing area in order to make the most of the data and transform it into knowledge through the development of mathematical and statistical analysis with the most effective technological tools. What will I learn? Upon completion of the Graduate Big Data Marketing you will be perfectly able to: Know and develop and implement a project of bussiness intelligence / Big Data within the area of ​​marketing and business of a company. Getting to understand all the steps within a project of Big Data. From the outset with the architecture of the data as the strategy to follow with the knowledge extracted data. Management and data management: data structure, load analysis, process creation and algorithms to better optimize our resources. Optimization Marketing Intelligence work. Advanced customer management. CRM management tools and Business Intelligence. To whom it May concern? The Graduate Big Data Marketing provides training specifically geared to the following profiles: Marketing professionals, communication and technicians who want to take a leap forward in competitiveness. Executives and entrepreneurs who seek training to expand their skills and develop their entrepreneurial vision. Statisticians, mathematicians and technicians who want to develop their career in the world of Scientific Data for Marketing. Students and junior professionals looking for ways to guide and develop their career in the field of Business Intelligence / Big Data. Curriculum The structure and materials of the Postgraduate Diploma in Marketing Big Data is organized as follows: Module 1. Introduction to the World and Big Data Business Intelligence Fundamentals of business intelligence Big business intelligence data vs How to develop a good project of big data case Study 2. Process ETL module. Data of the Information Data processing Key analysis and creation of algorithms Creating dashboards case Study Module 3. Customer Analytics Customer centric strategy Customer segmentation Customer Value Management case Study Module 4. How to Exploit Big Data in Marketing Email, SMS, postcard marketing Web & mobile analytics Loyalty programs case Study Graduate Final Project [-]

Degree In Tourism 3.0

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 350 hours October 2017 Spain Barcelona

With the Postgraduate Diploma in Tourism Management and Digital Marketing 3.0 will know the profiles of current digital travelers, new trends in the tourism sector and the main needs and tools to compete in the field of e-Commerce. In addition you will learn the secrets of some of the biggest success stories of online tourist enterprises. [+]

With technological changes in recent years, the tourism sector has experienced major changes both in user behavior and in the actual industry value chain. The proliferation of OTAs and metasearch engines have facilitated access of travelers to a wide range of accommodation available at the best prices on flights and all kinds of tourist services, including new value-added services. This makes to compete in the tourism business online is no longer enough to be a good professional, but it is also imprescible know how the digital world. Online business strategies, e-commerce, digital marketing, management tools and Mobile environment are some of the many prerequisites digitally transformed a company dedicated to tourism. With the Postgraduate Diploma in Tourism Management and Digital Marketing 3.0 will know the profiles of current digital travelers, new trends in the tourism sector and the main needs and tools to compete in the field of e-Commerce. In addition you will learn the secrets of some of the biggest success stories of online tourist enterprises. What will I learn? Upon completion of the Postgraduate Diploma in Tourism Management and Digital Marketing 3.0 you will be perfectly able to: Knowing the profiles of digital travelers and new tourism trends. Leverage different business models to keep sales opportunities and implement the business strategy that suits you. Making the most of the opportunities offered by the e-Commerce and Mobile to your company. correctly position the company on the web. Knowing how to leverage the Internet of Thing. To whom it May concern? The Postgraduate Diploma in Tourism Management 3.0 and Digital Marketing provides training specifically geared to the following profiles: New graduates of tourism that want to expand their knowledge of the sector and on electronic commerce. Tourism professionals seeking to upgrade their skills and adapt to changes that e-commerce has brought the sector. Entrepreneurs who have a project of electronic sales of travel services. Managers who want to expand sales channels through the e-Commerce. Curriculum The structure and materials of the Postgraduate Diploma in Tourism Management and Digital Marketing 3.0 is organized as follows: Module 1. Trends The new traveler and new models of inspiration, buy and experience smart Destinations New business models in tourism B2C, B2B and B2B2C case Study Module 2. Financing and Legislation Public and private funding for startups tourism legislation for digital companies The new collaborative economy and the case Airbnb case Study Module 3. Creating Startup Creating business models and minimum product feasible Business strategy and competitive advantage strategic and operational marketing case Study Module 4. Technologies Technologies for e-Business (CRM, CMS, RMS) New digital payment systems GDSs and case analysis of Amadeus case Study 5. Management Module Revenue management digital product. usability Case Analysis Logitravel case Study Module 6. New Trends in Marketing I Mobile e-Commerce and m-Commerce Big data case Study Module 7. New Trends in Marketing II Internet of thing & wearables Inbound marketing and growth hacking New models to attract users. Collective selling or flash sale case Study Module 8 Digital Marketing Content marketing. SEO Email marketing and affiliate models digital analytics case Study Graduate Final Project [-]

Graduate Growth Hacking

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 350 hours October 2017 Spain Barcelona

The growth hacking Graduate aims to teach you to create a culture of growth in your business. A change of attitude at the time of using digital tools as your allies, combined with the use of growth hacking funnel and tactics applicable in each of its stages with a single goal: Create Engines of Growth. [+]

Top Postgraduate Diplomas Online. The figure of Growth Hacker has become an essential profile at any startup or digital company. But the culture of this profile also being transferred to any organization for its innovative capacity and boost growth. The growth hacking Graduate aims to teach you to create a culture of growth in your business. A change of attitude at the time of using digital tools as your allies, combined with the use of growth hacking funnel and tactics applicable in each of its stages with a single goal: Create Engines of Growth. With this purpose in mind for the future Growth Hacker, the Graduate growth hacking is developed in three stages: diagnosis, optimization of growth and acceleration of growth. What will I learn? Upon completion of the Postgraduate growth hacking you will be perfectly able to: Understand why you should make a diagnosis of your company before making any changes. Understand how to validate if your product fits the market, to develop a strategy focused on growth. Knowing which models will help you attract more customers, without the need to generate an expense out of their budget on advertising channels are. Correctly interpret the most optimal ways to convert a customer visit and along with this to develop your creative and motivational to maintain or retain these new customers capabilities. Develop a model of hypothesis testing methodology using A / B, which will help to improve or increase your conversion rate: whether in sales, registration, subscriptions, among other objectives of their enterprise. Knowing what tools and techniques that today the most successful startups are using, in order to optimize the elements in your websites or applications to your customers or visitors can enhance the experience with your products are. Implement a plan with target tracking or tracking tools like Google Analytics, to help you measure what are the elements which are causing the outputs that are preventing the objectives are completed. Develop an action plan that will allow you to go step by step through the process of growth hacking, with the intention to implement an internal culture in your company, which has the sole objective, achieving growth of this enterprise or startup. To whom it May concern? The Graduate growth hacking provides training specifically geared to the following profiles: Marketing professionals seeking to develop their knowledge with new techniques to help you optimize your processes capture, conversion and retention or how to build a strategy to obtain the necessary elements, effectively, new customers. Entrepreneurs who want to learn to develop a working methodology in its startup identifying the step and accelerating growth in your business based on the understanding of how to improve the experience of its user (UX) and being implemented optimizing their digital lenses. Managers and middle managers who want to understand how to develop the growth of your business using marketing and technology as tools and analysis as a mechanism for validation and optimization. Students of business administration and marketing who want to develop their knowledge in the field of analytical and strategy, in order to understand how to create a methodology that helps small businesses to accelerate their growth. Curriculum The structure and materials of the Postgraduate Diploma in growth hacking is organized as follows: Module 1. Growth Strategy Introduction to growth hacking Growth strategy I Growth strategy II case Study SEO Module 2. Growth Hacking Introduction and assessment of market niches technical optimization of web projects for rapid growth Forcing SEO authority and automation case Study Module 3. Content Marketing and Models of Attraction. viral Marketing Social media hacks content marketing viral marketing case Study Module 4. Marketing Automation and Programming Process automation Introduction to web programming Web application programming automation case Study Module 5. Web Analytics and Digital Strategies for Growth What is digital analytics? Data Collection Measure to optimize case Study 6. module UX & CRO Usability and UX CRO and testing Neuro & psicology marketing case Study 7. Remarketing module. Email, Big Data email marketing Customer journey map-remarketing Big data marketing case Study Sales Module 8. Hacking Sales and marketing automation hacking Automatic creation of leads Converting traffic paying users case Study Graduate Final Project [-]

Postgrado En Traffic Management: Seo, Sem, Display Y Social Media

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 350 hours October 2017 Spain Barcelona

El Postgrado en Traffic Management: Seo, Sem, Display y Social Media es el primer programa que da respuesta específica en la formación de profesionales para cubrir la demanda de uno de los perfiles más solicitados en el marketing online -El responsable de dirigir tráfico a la web-. [+]

El Postgrado en Traffic Management: Seo, Sem, Display y Social Media es el primer programa que da respuesta específica en la formación de profesionales para cubrir la demanda de uno de los perfiles más solicitados en el marketing online -El responsable de dirigir tráfico a la web-. El Postgrado en Traffic Management ofrece una base sólida de conocimiento útil con el objetivo de conocer planificar y controlar acciones para la captación de clientes online como son: SEO, SEM, Display, eMail Marketing, Social Media, Social Ads y PR Online. Para el desarrollo de los objetivos del postgrado además aprenderás a manejar las herramientas más extendidas en el mercado de manos de técnicos especialistas, de una forma práctica y en un entorno real. ¿Qué voy a aprender? Al finalizar el Postgrado en Traffic Management: Seo, Sem, Display y Social Media serás perfectamente capaz de: Conocer la evolución y tendencias de mercado. Realizar la planificación de medios online. Gestionar campañas de captación orgánica en buscadores. Gestionar captación de pago en buscadores. Gestionar campañas de publicidad gráfica. Gestionar campañas de email. Gestionar campañas de social media. Análizar de resultados de marketing online. Visualización y distribución de resultados. Uso en las herramientas más extendidas del mercado. ¿A quién va dirigido? El Postgrado en Traffic Management: Seo, Sem, Display y Social Media proporciona formación específicamente orientada a los siguientes perfiles: Personas que quieran conocer en profundidad las herramientas y estrategias de SEO en el posicionamiento web. Responsables de Marketing y Directivos que precisen realizar una planificación de medios online adecuada. Emprendedores que quieran que su empresa esté presente en la red de una forma eficiente. Profesionales de Social Media y Community Management que quieran ampliar su conocimiento en las técnicas de traffic management. Profesionales de la comunicación que quieran ponerse al día de las últimas técnicas en la promoción de webs en Internet. Directivos y gerentes de PYMES que quieran mejorar su estrategia online para complementarla con las estrategias comerciales tradicionales. Desarrolladores y creadores de contenido web que quieran ampliar sus conocimientos sobre posicionamiento web. Plan de Estudios La estructura y materias del Postgrado en Traffic Management: Seo, Sem, Display y Social Media está organizada de la siguiente manera: Módulo 1. Planificación de Medios Online Publicidad en medios online, evolución y tendencias Estrategia de planificación online Fuentes de información y seguimiento del cliente Análisis multicanal y modelos de atribución Módulo 2. Publicidad Gráfica Online Gestión eficiente de publicidad gráfica online Redes de publicidad, formatos publicitarios y tendencias Publicidad gráfica con Google Display Ad Builder Módulo 3. Buscadores Publicidad en buscadores, definición, propiedades y tendencias Definición de métricas y objetivos en SEO y PPC Gestión eficiente de campañas de pago en buscadores. PPC AdWords Editor SEO I. Introducción a buscadores SEO II. Keyword research SEO III. Linkbuilding SEO IV. Inbound marketing SEO V. Auditoría SEO Módulo 4. Social Media Redes sociales y community management Construir y mantener una red social Campañas y estrategia en redes sociales Publicidad en redes sociales Viralización de contenidos Módulo 5. Email y Redes de Afiliación Campañas email, definición y propiedades Construir y mantener bases de datos de contactos Herramientas para campañas de email Escribir emails que convierten Redes de afiliación Módulo 6. Aspectos Legales Clases de legalidad. Privacidad online Normativa europea e internacional Proyecto de Fin de Postgrado [-]

Graduate Recruitment And People Management In The Digital Age

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 350 hours October 2017 Spain Barcelona

The Graduate HR 3.0 and Managing People in the Digital Age aims to prepare to manage the most important asset of any company: its workers. [+]

Top Postgraduate Diplomas Online. The way people and businesses interact is changed and professionals and managers working in the field of human resource management must be updated and understand how knowledge networks and networking work, new techniques of recruitment and innovation in personnel management to attract, retain, motivate and develop them to the employer branding. The Graduate HR 3.0 and Managing People in the Digital Age aims to prepare to manage the most important asset of any company: its workers. As a student of Graduate Recruitment and Personnel Management in the Digital Age, you will make a training tour of organizational models required by companies today, trends in the selection and management of talent, new training models in the digital environment and the most innovative leadership techniques in order to lead the digital transformation. What will I learn? Upon completion of the Graduate Recruitment and Personnel Management in the Digital Age 2.0 you will be perfectly able to: Meet the new organizational culture (identity and values) arising from the incorporation of digital technology to the company, which facilitates knowledge, innovation, loyalty and commitment of all professionals. Analyze and use social Internet tools to improve internal communication and knowledge management in organizations. Deepening the use of Social Media as a competitive advantage in managing and directing people to manage and retain talent. Generate the practice of online collaborative work in the company to develop and share knowledge through digital tools. Establish the basis for development of the digital company focused on internal and external knowledge management. Develop external uses of social networks to transmit a positive business image: digital reputation. Using social networks and networking to improve relations with customers, get more contacts and potential customers. To whom it May concern? The Graduate Recruitment and Personnel Management in the Digital Age provides training specifically geared to the following profiles: Businessmen, entrepreneurs, professionals, people management, team leaders, managers, recruiters, consultants. Professionals interested in learning and applying the Social Media in their companies. Human Resources managers who wish to reorient their careers. Technical Field Personnel Management seeking new techniques to specialize in HR 2.0. Curriculum The structure and materials of Graduate Recruitment and Personnel Management in the Digital Age is organized as follows: 1. HR module in the Social Environment Web 2.0. Using tools in the cloud Digital literacy to digital competition. Optimization of network presence HR as a business partner. From 1.0 to 2.0 The future of work and areas of HR The role of HR and technical community manager job Social networks in people management and professional networking multimedia resources: podcasts, videos, photos, documents Module 2. Enterprise 2.0 Models open organization. sociological and digital transformation digitally mature companies. digital maturity Employer branding. Enhance employer brand Recruitment strategy and plan 2.0 Plan internal adjustment. What we are and what we want to be Empowerment and intraemprendimiento Share and acquire knowledge in EAs and PLEs The training plan the learning network. PLN Open innovation Knowledge Management 3. Recruitment and Selection module 2.0 Headhunter 2.0. Executive search profiles Selection of talent through the web 2.0 Selection interview people Module 4. Knowledge Management and Collaborative Communities Talent 2.0. The evolution of the professional profile Building a community. Communities of knowledge, learning and practice Community management. Techniques revitalization of communities Participative leadership tools. corporate and social communities learning digital leadership and facilitator Organization of equipment and spaces delocalized 5. Talent 2.0 module and Collective Intelligence Gamification HR Productivity tools, GTD and management models work teams. scrum organization Coaching 2.0 People analytics. The new way of measuring organizational performance Graduate Final Project [-]

Degree In Website Usability, Conversion And User Experience

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 200 months September 2017 Spain Barcelona

The Graduate Web Usability, Conversion and User Experience gives you a complete and thorough training in a set of fundamental techniques that will allow you to convert visitors to your Web or App memorable experiences. We work so eminently practical usability, -CRO- conversion optimization and user experience -UX- to develop a personal action plan that meets the needs and characteristics of your business. [+]

-CRO- Optimization conversion and improving the user experience -UX- on our website, application or device are some of the most important activities in the process of any digital company with the goal of making visits memorable experiences and profitable. The Graduate Web Usability, Conversion and User Experience gives you a complete and thorough training in a set of fundamental techniques that will allow you to convert visitors to your Web or App memorable experiences. We work so eminently practical usability, -CRO- conversion optimization and user experience -UX- to develop a personal action plan that meets the needs and characteristics of your business. For the development of the objectives of this graduate also you learn to handle the most widely used tools in the hands of market technical specialists, in a practical way and in a real environment. What will I learn? Upon completion of the Postgraduate Diploma in Web Usability, Conversion and User Experience you will be perfectly able to: Introduce you to the CRO and conversion optimization Test A / B. Optimize performance and user experience of your site. Define, plan and implement a program of continuous improvement focused on the customer. Development of an optimization plan. Sort customers: Model People and segmentation by activity. Establish credibility and trust with online customers. Learn tools that make it easier optimization: Test A / B and Multivariate Test. To whom it May concern? The Graduate Web Usability, Conversion and User Experience provides training specifically targeted to the following profiles: Marketing professionals who want to improve the experience of users online. Entrepreneurs, managers, webmaster and designers who need to know the necessary tools to optimize your web. Directors and managers of SMEs who want to optimize conversion through their websites. Online marketing professionals who need to optimize their online marketing campaigns, improving investment efficiency, increasing return on investment and optimizing the cost. Curriculum The structure and materials of the Postgraduate Diploma in Web Usability, Conversion and User Experience is organized as follows: Module 1. User Experience User-centered design, definition, properties and trends UX Research Methods Defining metrics and goals UX The planning process UX Writing for Web-centric user Module 2. Introduction to Conversion Optimization Conversion optimization, definition and properties Trinity Conversion Method Defining metrics and conversion goals Planning tests, where do we start? Planning tests, how we prioritize? Customer buying cycle online Creating pages input Test A / B and multivariate Module 3. Optimizing Web Site Optimizing for mobile devices Optimization of the homepage and product Tools conversion optimization Graduate Final Project [-]

Graduate In Communication And Digital Journalism

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 350 hours October 2017 Spain Barcelona

The Certificate in Communication and Journalism Digital responds to the new needs of specialization of journalists and media professionals, following the change in the environment following the development of the Internet, social media and new communication platforms. With an innovative methodology, you learn from your own environment empendimiento or online blog, where you will be applying everything you learn while you develop a real project team receiving mentoring from leading experts in the middle. [+]

Top Postgraduate Diplomas Online. Today the information is no longer conceivable without the existence of the Internet. Most media and communication offices have an online division, but there are still many shortcomings as regards how to direct communication through digital information. So the market demand professionals who know digital tools, understand consumer behavior in this channel and are extensively trained in digital skills. The Certificate in Communication and Journalism Digital responds to the new needs of specialization of journalists and media professionals, following the change in the environment following the development of the Internet, social media and new communication platforms. With an innovative methodology, you learn from your own environment empendimiento or online blog, where you will be applying everything you learn while you develop a real project team receiving mentoring from leading experts in the middle. What will I learn? Upon completion of the Certificate in Communication and Digital Journalism you will be perfectly able to: Teach students the characteristics of the current communication environment and the right tools to be developed in the field of digital journalism. Delve into new applications and devices and how they are contributing to the change in the communication system and information dissemination. Analyze the profile of the new journalist who demand the digital environment and the web 2.0 and the skills needed to address this context. To provide students with expertise in social networks, analyzing their role in the communication landscape, its use in journalism and the media. Learn to take advantage of online tools to manage communication. Practical case study by the communication-technological landscape, in which information and technology go hand in hand. Studying audience behavior, habits acquired after the explosion of the Internet and its way of consuming information. Learn to create a digital media. To whom it May concern? The Certificate in Communication and Journalism Digital provides training specifically targeted to the following profiles: Journalism professionals, recent graduates and people with higher education in the field of communication and information. Professionals interested in acquiring expertise on journalism, digital media and social networks, applied to the information sector. People who want to restart their career in the field of communication or want to expand their knowledge about the possibilities offered by the Internet to the world of information. Professionals who want to retrain and adapt to the new demands of the profession of journalism in today's digital context. Entrepreneurs interested in developing a project on Journalism and Communication. Curriculum The structure and materials of the Postgraduate Diploma in Digital Communication and Journalism is organized as follows: Module 1. Undertake Journalism 2.0 The digital environment and society 2.0 social Web, blogs and wikis. Building information New media and digital micromedia How to establish a digital environment and tools Structure I. How to establish a digital medium II. Ideas and business models Customer development. Startup business ideas Training of communication professionals Module 2. The New Digital Journalism New professional profiles in journalism context information and information sources Data journalism. The arrival of big data Information reliability and credibility documentary resources and content tools How to design information in a digital environment The news value of multimedia content Generate content: Promoted content, brandjournalism and newsjacking Module 3. Digital Content Writing and Brand SEO. Positioning information Positioning content. Creating optimized content. SEO and SEM digital writing. How to write to attract. Influencers and prosumer user Web Analytics to optimize content Tablets and smartphones as platforms to disseminate content corporate communication, create branded content Brand content formats and messages approach Module 4. Social Media in Journalism Multimedia content creation Social networks as a means of information I Social networks as a means of information II Monitoring social networks. Creating dashboards Network reputation and crisis management Analysis and Internet audience measurement Internet legislation intellectual property and copyright on the Internet Graduate Final Project [-]

Degree In Agile Project Management With Scrum, Kanban, Lean And Xp

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 350 hours October 2017 Spain Barcelona

In the Graduate Agile Project Management with Scrum, Kanban, Lean and XP you will learn those agile methodologies needed to develop innovative products / services, working in complex environments, improve competitiveness and productivity and become more efficient in management and project planning. [+]

Agile project management is necessary as a response to current markets as main objective to provide guarantees to the four main demands of the industry (value, time reduction, agility and reliability) adding maximum value to the product / service, tailoring the development process to changing requirements and circumstances of the environment. In the Graduate Agile Project Management with Scrum, Kanban, Lean and XP you will learn those agile methodologies needed to develop innovative products / services, working in complex environments, improve competitiveness and productivity and become more efficient in management and project planning. What will I learn? Upon completion of the Graduate Agile Project Management with Scrum, Kanban, Lean and XP you will be perfectly able to: Develop innovative products / services. Work in complex environments and improve time-to-market. Enhance your creativity. Improve competitiveness and productivity of your company. Develop and promote teamwork. Be promoters of change in business models and organizational cultural. Give greater flexibility to process management and project planning. Focus the work to achieve greater efficiency in the process and customer satisfaction. Improve the better management of teams and projects. Managing teamwork skills as part of the principles of agile manifesto. To whom it May concern? The Graduate Agile Project Management with Scrum, Kanban, Lean and XP provides training specifically geared to the following profiles: Professionals and students interested in delving into the knowledge and application of agile methodologies. Entrepreneurs who want to implement new organizational models and management in their companies. Intra-entrepreneurs interested in improving the efficiency of enterprises from the application of agile methodologies. Curriculum The structure and materials of the Graduate Agile Project Management with Scrum, Kanban, Lean and XP is organized as follows: Module 1. Introduction to Agile Project management Different methodologies agile project management. Comparison Module 2. Creativity Agile thinking. Introduction to Philosophy and idiosyncrasies of Nimble Thought agile ideation. Creativity and innovation applied to agilismo Module 3. Inception Building user stories Prioritization techniques The acceptance criteria Tools for product design Agile tools to define the business model Module 4. Prototyping Lean Lean startup Practical examples of startups created using agile. Good practices DCU. User-centered design Fundamentals and prototyping tools I * Fundamentals and prototyping tools II * Module 5. Methodologies Introduction to project management with scrum Roles and artifacts in scrum Practical application of a scrum cycle I * Practical application of a scrum cycle II * Good management practices with scrum Extreme Programming. XP Good engineering practice in XP I. Kanban WIP, pull and flow processes Kanban II. Equipment and projects. Evolutionary change management Kanban III. Mastering Kanban Module 6. Agile Organization technological macro trends and new job Collaboration Agile teams Agile organizational culture models participative leadership Agile negotiating contracts * In some subjects as well as the final project will work as a team. Graduate Final Project [-]

Graduate Degree In Strategic Marketing And Product

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 350 hours October 2017 Spain Barcelona

The Postgraduate Diploma in Strategic Marketing and Product is designed with the highest quality and rigor taking into account the current environments to train professionals who wish to apply for senior management decision and management within strategic marketing activity in organizations. [+]

Top Postgraduate Diplomas Online. The Postgraduate Diploma in Strategic Marketing and Product is designed with the highest quality and rigor taking into account the current environments to train professionals who wish to apply for senior management decision and management within strategic marketing activity in organizations. Therefore, the two main objectives of the Postgraduate Diploma in Strategic Marketing and Product are, first, to prepare students to understand and assimilate the role of marketing in organizations, the process and the need for planning in them and know how to set and areas and relationships that implies. And second, that students know in depth the process of decision making, planning and staging of various marketing variables within a process of coherence and synergy according to the objectives to be achieved and established from a strategic diagnosis and objective reality of the company and the environment and market in which it develops. What will I learn? Upon completion of the Postgraduate Diploma in Strategic Marketing and Product you will be perfectly able to: Analyze and interpret the basic principles of operating environments and markets. Ask and interpret market research and information sources necessary for proper decision making. Knowing the different techniques of data analysis, correctly select the most appropriate technique for each case presented research and know the parameters for evaluating the validity of a source and quality of a study. Make diagnoses and establish goals action plans in respect thereof. Understand and manage the basic elements of marketing and marketing, processes and organizational structure. To whom it May concern? The Postgraduate Diploma in Marketing and Product Strategy provides training specifically geared to the following profiles: University graduates who want to develop their professional career in marketing and business management in order to assume positions of great responsibility in this area of ​​business. Business professionals who want to develop, build and strengthen their business and marketing knowledge according to the current business dynamics and market environment. Entrepreneurs who want to know the most innovative and current marketing techniques to provide future company a powerful competitive tool and to learn how to make the most of business management. Corporate executives, entrepreneurs and young graduates who want to learn how to get maximum business performance with the resources that each of the companies they work available. Curriculum The structure and materials of the Postgraduate Diploma in Strategic and Product Marketing is organized as follows: Module 1. Product Managers The concept of marketing and commercial activity in organizations Organization and business structure economic, financial and marketing management Information and decision making Market research Qualitative and quantitative studies experimental and observational techniques Internal information management and balanced scorecard internal conditions of marketing economic management and marketing orientation to profitability Environmental factors and conditions Market and competitive structure Consumer behavior Strategic SWOT diagnosis Module 2. Strategic Marketing The concept of planning. strategic plans and marketing plans. Strategies product / market. Range planning Sales forecast. Concept and technique Establishment of objectives Market segmentation strategy Positioning strategy The concept of marketing mix. Policies, strategies and tactics Strategies and product range Development strategies and product innovation Strategies and pricing Distribution strategies, expansion and intermediation Marketing and sales strategies Communication strategies Drive strategies. Promotion and merchandising Internationalization strategies Graduate Final Project [-]

Graduate In Digital Marketing And Community Management

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 350 hours October 2017 Spain Barcelona

In the Postgraduate Diploma in Digital Marketing and Community Management you will learn the basics of digital marketing, new business models, the most innovative techniques and methods of digital marketing such as SEO, SEM, PPC, Display Advertising, Email Marketing, Social Media, Social Ads and Creativity to take full advantage of the opportunities the Internet offers businesses. [+]

Today companies are not immersed in the new techniques of digital and interactive marketing and have no presence on social networks are at a distinct disadvantage compared to those who innovate and adapt their models and strategies to the new environment of communication with projection higher Internet. But not enough to be present on the network. You must have all the knowledge, tools and techniques so that our presence in the virtual environment and online marketing strategies that we make are really effective and become a true value for the company. In the Postgraduate Diploma in Digital Marketing and Community Management you will learn the basics of digital marketing, new business models, the most innovative techniques and methods of digital marketing such as SEO, SEM, PPC, Display Advertising, Email Marketing, Social Media, Social Ads and Creativity to take full advantage of the opportunities the Internet offers businesses. What will I learn? Upon completion of the Postgraduate Diploma in Community Management and Digital Marketing you will be perfectly able to: Be prepared to land in the 2.0 era of marketing. Using the latest techniques of interactive marketing management. Making the most of the tools the Social & New Media provides to communicate your message through the network efficiently. Create effective online campaigns, analyze your results and make the right decisions based on them. Enhance your creativity. Conduct a media planning according to your company. To whom it May concern? The Graduate Online Marketing and Community Management provides training specifically geared to the following profiles: Entrepreneurs who want their company to be present on the network in an efficient way and using the full potential of their power. SME executives and managers who need to learn strategic skills necessary to supplement their traditional business strategies with innovative digital marketing strategies. Professionals and graduates who want to specialize in the new way of marketing. Curriculum The structure and materials of Graduate Online Marketing and Community Management is organized as follows: Module 1. Digital Marketing Introduction to change environment The basics of digital marketing. The 4F New business models. From product placement to branded content Agents and format Planning and metrics Introduction to search and keyword marketing research SEO on page SEO off page Google AdWords and Google Display SEO audit and main tools email marketing Policy channel Introduction to web analytics google Analytics Module 2. Digital Creativity and Social Media Types of networks. You generalist and vertical, why be? Other resources: networking platforms, wikis, blogs and microblogging Major social networks: Facebook, Twitter, Instagram and LinkedIn Social Ads of the major social networks Youtube Marketing of values. Turn your brand into an agent of social transformation and attracts customers Community management Corporate reputation online Creative Strategy I Creative Strategy II Usability and persuadability Construction of messages that convert. storytelling Inbound Fundamentals and types of e-Commerce Mobile marketing Dashboards Graduate Final Project [-]

Graduate In Inbound Marketing & Branded Content

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 350 hours October 2017 Spain Barcelona

Inbound Marketing is a methodology that works in a coordinated manner a large number of online marketing tactics such as email marketing, blogging, SEO and social media, among many others, and which aims to help users find you and support them in the buying process with the right content. [+]

Top Postgraduate Diplomas Online. The saturation of media and channels make traditional advertising is becoming less effective and more expensive. Besides the most sophisticated users reject this type of conventional advertising they consider intrusive and very relevant. The goal of advertising is no longer find new clients but your future customers find you easily. So it is much more profitable to invest in building your own network of attraction and that is where the Inbound Marketing comes into play. Inbound Marketing is a methodology that works in a coordinated manner a large number of online marketing tactics such as email marketing, blogging, SEO and social media, among many others, and which aims to help users find you and support them in the buying process with the right content. After completing the course Graduate Inbound Marketing & Branded Content, developed under the academic direction of InboundCycle (official partner of HubSpot), you will be able to establish an integrated inbound marketing strategy, identify buying cycles, objectives and KPIs, understand the behavior online and apply methods of attracting attention and conversion through skilled techniques using content and branded content user. What will I learn? At the end of the Executive Master in Marketing, Sales and Digital Strategy you will be perfectly able to: Becoming a professional pioneering inbound marketing methodology. Understand what are the challenges in the field of online marketing and learn the techniques and tools to address them. Understanding how HubSpot, inbound marketing tool works. Learning to define key factors (KPIs). Design and implement a strategy for inbound, maximizing your opportunities. To whom it May concern? The Graduate Inbound Marketing & Branded Content provides training specifically geared to the following profiles: Marketing professionals, integrated into an organization, who want to acquire the knowledge and tools necessary to implement a strategy of attracting traffic and generating business opportunities. Experts who want to deepen inbound marketing and gain knowledge to take advantage of new trends autonomously without the help of an outside agency. Entrepreneurs who want to take advantage of all the opportunities the inbound marketing to enhance your business. Executives and managers who wish to acquire strategic skills in digital marketing. Recent graduates who want to specialize in a new form of online marketing. Curriculum The structure and materials of the Postgraduate Diploma in Inbound Marketing & Branded Content is organized as follows: Module 1. Strategy Vs buying process sales process Inbound marketing methodology Technology and inbound marketing. What you should know As technology Hubspot The buyer person Module 2. Attracting Traffic A blog. The backbone of inbound marketing Retargeting. Application to inbound marketing 2.0 Public Relations and inbound marketing The concept of supply in the inbound marketing Content marketing Branded content and storytelling Introduction to SEO SEO and inbound marketing SEM and inbound marketing Social Ads. Application to inbound marketing Social media marketing applied to inbound marketing LinkedIn Facebook Twitter Advanced techniques of attracting traffic Youtube Module 3. Conversion Landing pages, thank you pages CTAs and I Landing pages, thank you pages CTAs and II Conversion optimization Module 4. Qualification Email marketing and segmentation of databases Lead scoring Lead Nurturing 5. Analytical Module Reporting and analysis Module 6. Beyond Inbound Marketing Personal branding Loyalty Emailing Graduate Final Project [-]

Graduate In Human Resources And Innovative Management 2.0

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 350 hours October 2017 Spain Barcelona

The Postgraduate Diploma in Human Resources and Innovative Management 2.0 merges the latest técnias talent management with the integration of new technologies in the company. You will learn to integrate management personnel to apply new models of business communication and managing conflicts arising in a company. [+]

The Postgraduate Diploma in Human Resources and Innovative Management 2.0 merges the latest técnias talent management with the integration of new technologies in the company. You will learn to integrate management personnel to apply new models of business communication and managing conflicts arising in a company. The graduate will teach from the integration of online tools applicable to human resources management to ethical values ​​and social responsibility as essential in today's businesses. Developed in collaboration with the prestigious average specializing in human resources and the management rrhhmagazine.com, this program trains you in managing the most important asset of any company: its human capital. What will I learn? Upon completion of the Postgraduate Diploma in Human Resources and Innovative Management 2.0 you will be perfectly able to: Meet the challenges of the new human resources management in companies. Take advantage of new technologies available for the management of Human Resources. Being an ethical professional following current standards of corporate social responsibility. Apply in the company's new models of business communication and effectively manage individual or collective disputes arising in the company. To whom it May concern? The Postgraduate Diploma in Human Resources and Innovative Management 2.0 provides training specifically geared to the following profiles: Entrepreneurs who want to learn the new way of managing human resources. Directors of HR departments who want to learn the most innovative techniques of management of human capital. Middle managers who require a degree to promote professionally. Future human resource managers who require training commensurate with the new ethical values ​​and social responsibility. Curriculum The structure and materials of the Postgraduate Diploma in Human Resources and Innovative Management 2.0 is organized as follows: Module 1. Innovation in Human Resources Management The new HR professional and panning in the company. Change management Company culture Management skills HR marketing Planning templates The selection process Performance evaluation Introduction to networking Types of networking and networking method professional Networking Module 2. New Management Tools Human Resources Competency management Motivation. Theories and techniques The identification of development potential of people The evaluation of the development potential of people and processes of succession Introduction to the development of people key strategies and actions of professional development Beyond traditional training. The leader as a trainer Outsourcing and new management models. Outsourcing HR processes Module 3. Strategic Management of Industrial Relations computer systems for human resources management I computer systems for human resources management II Management control and balanced scorecard HR audit The new Industrial Relations in companies I The new Industrial Relations in companies II Special Labor Relations I Special Labor Relations II New organizational models. BPM Corporate Social Responsibility. Code of Business Ethics Graduate Final Project [-]

Graduate In Business Management Clients

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 350 hours October 2017 Spain Barcelona

The Postgraduate Diploma in Business Management Client is designed around the highest quality and rigor and taking into account the current environments to train professionals who wish to apply for senior management decision-making and management in the strategic and business organizations. [+]

Top Postgraduate Diplomas Online. The Postgraduate Diploma in Business Management Client is designed around the highest quality and rigor and taking into account the current environments to train professionals who wish to apply for senior management decision-making and management in the strategic and business organizations. Its program is developed from a modern, innovative and remote viewing of traditional trade teachings and techniques of fashion baseless and clear strategies. We offer a program where we do not pretend that students learn many theories and definitions, but the student leaves the school as a marketing professional. Therefore, the two main objectives of the Postgraduate Diploma in Business Management Customers are, first, to prepare the student for insight into diagnostic processes, strategies and actions to be carried out in the customer base, supported by the knowledge of new organizational models, techniques and tools that have been developed from this need and strategic objective for organizations. And second, that students acquire solid knowledge on strategies, techniques and tools needed to manage the customer base and relationships with them, as well as new figures and organizational models focused on the client: Key Account Management, Client Management and Trade Marketing Manager. What will I learn? Upon completion of the Postgraduate Diploma in Business Management Client you will be perfectly able to: Develop the ability to study Client Management processes and relationship marketing, and development of specific techniques. Organize and integrate the key functions that make up the business of the company. Develop the skills necessary to raise and carry out negotiation processes skills. Structuring, configure and manage the commercial organization of the company Develop strategies and manage personal and media communication. Select and adapt strategies and techniques based on different areas of activity and circumstances and market environment. To whom it May concern? The Postgraduate Diploma in Business Management Client provides training specifically geared to the following profiles: University graduates who want to develop their professional career in marketing and business management in order to assume positions of great responsibility in this area of ​​business. Business professionals who want to develop, build and strengthen their business and marketing skills with a clear focus on the customer. Entrepreneurs who want to know how to retain customers. Corporate executives, entrepreneurs and young graduates who want to learn how to get maximum business performance with the resources that each of the companies they work available. Curriculum The structure and materials of the Postgraduate Diploma in Business Management Client is organized as follows: Module 1. Customer Management and CRM The customer and strategic importance for the company The concept of CRM Analysis and situation of the company in the market Product marketing customer marketing CRM and customer service quality Analysis and diagnosis of the portfolio Customer knowledge and obtaining information Databases and operating systems information Internal segmentation Customer value and strategy of internal growth Management and personnel management equipment contact Valuation, integration and motivation of sales teams The concept of customer loyalty Programs, systems and techniques loyalty Module 2. Relationship Marketing current context of relations between producers and distributors The positions and challenges of manufacturers and distributors Negotiation Techniques The context of trade negotiations. Planning approach and negotiations The new models in commercial organizations Key account management and trade marketing management From traditional sales force teams trade action Claims management Global communication in relationships with customers direct marketing and relationship marketing system strategic levels in direct marketing The exploitation of information Design of the shares. Direct marketing variables Planning actions and campaigns Graduate Final Project [-]

Degree In Multichannel E-commerce: Local, Social, Mobile

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 350 hours October 2017 Spain Barcelona

The Postgraduate Diploma in E-Commerce Multichannel: Local, Social, Mobile responds to the growing demand for trained professionals in the field of electronic commerce. [+]

The Postgraduate Diploma in E-Commerce Multichannel: Local, Social, Mobile responds to the growing demand for trained professionals in the field of electronic commerce. Increasingly focused on e-commerce companies are created, existing ones are constantly growing and other traditional companies decide to jump to a multichannel strategy incorporating e-commerce in their processes. In this boom time for the sector, companies have difficulty finding qualified profiles that meet their needs. In the Graduate E-commerce Multichannel: Local, Social, Mobile a tour through all areas of knowledge necessary to achieve a cross-sectional view of e-commerce is done. You will take a trip through the whole buying process from getting the user logs on our website and execute an order until it receives at home. In addition, you will learn to apply this knowledge to a strategy SoLoMo: Social, Local and Mobile. Hand of the most recognized professionals and through a methodology focused on learning, you will acquire the skills needed to be a professional e-commerce. What will I learn? Upon completion of the Graduate Certificate in e-Commerce Multichannel: Local, Social, Mobile will be perfectly able to: Create and manage your own e-Commerce. Know the strategies and business models that work. Define product or service, strategy, pricing and logistics. It incorporates the e-Commerce and alternative distribution channels in operations. Using marketing strategies and more suitable for online sales channel. Attracting users, loyalty and management throughout the lifecycle of customers. Know the main KPIs, metrics and analytics applied to electronic commerce. Identify technological alternatives to mount an e-Commerce. Apply the SoLoMo strategy, taking full advantage of Social Media, Local (geolocation) and Mobile in an e-Commerce. To whom it May concern? The Graduate Certificate in e-Commerce Multichannel: Local, Social, Mobile provides training specifically geared to the following profiles: Entrepreneurs who want to develop their electronic sales project. Executives who wish to specialize in digital environments and online sales. Professionals who want to specialize and develop an online store. Managers who want to expand their sales channels through an e-Commerce. Curriculum The structure and materials of the Postgraduate Diploma in e-Commerce Multichannel: Local, Social, Mobile is organized as follows: 1. Management module and Technology Business models in e-Commerce Development and business strategy Technologies. Creating a Web e-Commerce Methodologies and tools. Project development e-Commerce 2. Module Business Development Means of payment and fraud management in e-Commerce Definition and catalog management and content Pricing & margin management Module 3. Operations and Logistics Warehouse management and organization. Storage Technology logistics management, models and processes Delivery solutions Customer service and after-sales Module 4. Finance Fundraising & cash management Management control Module 5. Legal Key aspects of LSSI, LOPD. cookies Module 6. Marketing and Social Media We are of the Wii are Catchment. SEO-SEM-Search Nurturing. Inbound marketing Customer loyalty and retention. CAC and lifetime value Brand awareness Big data & business intelligence DB management. Clustering, segmentation and marketing mail Affiliate marketing and attribution models From social media to social commerce Display, video, social and remarketing Ads 7. Analytics module for e-Commerce Introduction to web analytics Funnel sales and attribution models Metrics for marketing plan and scorecard 8. Mobile Module Mobile marketing Mobile commerce and Apps Module 9. Usability and Persuadability Usability and persuadability During the Postgraduate several Masterclass on e-Commerce where their case will be explained successfully take place. Graduate Final Project [-]

Degree In E-logistics & Scm

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 350 hours October 2017 Spain Barcelona

The Graduate Certificate in e-Logistics & SCM is structured so that the student is able to meet all the needs of management, control and monitoring of strategies focused on optimizing logistics and supply chain companies both traditional and e-commerce. [+]

Top Postgraduate Diplomas Online. The management of supply chain and operations in a global world and the increasingly internationalized companies has become one of the crucial activities of any organization that exported or sold through internet. The Graduate Certificate in e-Logistics & SCM is structured so that the student is able to meet all the needs of management, control and monitoring of strategies focused on optimizing logistics and supply chain companies both traditional and e-commerce. The Graduate Certificate in e-Logistics & Supply Chain Management uses an innovative methodology in which you will learn through activities and actual experiences and simulated in which you will have to make decisions concerning the management of the supply chain and traceability of products and logistics and in which you are acquiring the experience that prepares you for the real world. What will I learn? Upon completion of the Graduate Certificate in e-Logistics & SCM you will be perfectly able to: Understand and assimilate the role of logistics in organizations. Understand the advantages of managing the supply chain. Define a correct strategy resource management, distribution and storage as one of the key elements of their success. Make decisions regarding the distribution and its various distribution channels. Implement logistics solutions in e-Commerce environments. To whom it May concern? The Graduate Certificate in e-Logistics & SCM provides training specifically geared to the following profiles: Technicians and experts linked to the areas of operations, sales and export. Executives from other areas of the company interested in expanding their professional skills, develop their entrepreneurial vision and professionally promoted. Students and junior professionals looking for ways to guide and develop their career in the field of logistics. Curriculum The structure and materials of the Postgraduate Diploma in e-Logistics & SCM is organized as follows: Module 1. Global Logistics and Supply Chain Management Strategy logistics strategy. Supply chain management and its principles The challenge of visibility in logistics systems. The bullwhip effect Systems demand forecast Operations planning using MRP systems Techniques for optimizing inventory management I Techniques for optimizing inventory management II Making decisions in the shopping area Vendor management by category digital applications for prospecting global markets electronic trading with suppliers. Supplier Evaluation Lean manufacturing. Philosophy, and deployment tools I Lean manufacturing. Philosophy, tools and deployment II The theory of constraints and management applications. Production system DBR Customizing products and services Making decisions facility location Module 2. Storage, Transportation and Distribution Systems products and services costs outsourcing Identification technologies. Barcode and RFID Warehouse management and organization Storage Technology The international freight and its various modes Road transport. multimodal transport Marine transport Air transport Transport of special goods. cold products, dangerous products and live products commercial distribution. The mass distribution channel Logistics in the field of e-Commerce The distribution function. Strategies and techniques for speed technological applications for route planning and fleet management Enterprise 2.0 and the full deployment of logistics technologies Graduate Final Project [-]