Introduction

The Postgraduate Diploma in Sports Management is a 6-7 month program that delves into the fundamental aspects of management applied to sports, offering knowledge and experiences that will help you in your development as a sports professional.

Objectives

The main objective of the Postgraduate Diploma in Sports Management is to educate you to become a sports management professional and provide you with the appropriate tools to apply your knowledge in strategic, financial, sports facility and human resources management.

Learning outcomes

  • To understand and apply strategic, global and objective vision to the sports industry from a business perspective.
  • To create new market opportunities by applying an entrepreneurial spirit and a culture inclined towards innovation in sports organizations.
  • To use the most innovative practices in sports marketing and be more effective in brand strategy and sponsorship execution.
  • To detect the key factors to lead professional teams and obtain the best results.
  • To interpret the financial statements of a sports organization and create financial strategies for new products and businesses.
  • To optimize the management of a sports facility and sports event.

Academic itinerary

You have the option of studying the modules separately as short, specialized courses. This way, you can earn credits to obtain the Postgraduate Diploma in Sports Management. You can also obtain the Master in Sports Management (60 ECTS) by completing this program, the Postgraduate Diploma in Sports Marketing (27 ECTS), an elective module and the Master’s final project within a maximum period of 3 years from the start of the first module.

Aimed at

The Postgraduate Diploma in Sports Management at the Johan Cruyff Institute is for you if:

  • You’re an (ex-) athlete who is looking for academic education in management to give your professional career a boost.
  • You have know-how in the sports management sector and need to formalize your work experience with a degree.
  • You wish to complete your education with a postgraduate diploma specializing in sports management to create a future for yourself in the sports industry.

Those who have completed this Postgraduate Diploma are currently working in the areas of:

  • Sports Competition (professional sports teams and event organizers)
  • Governance (sports federations and associations)
  • Sports Facilities and Events (tournament organizers, sports clubs)
  • Community Sports (foundations, municipalities)
  • Sports Consulting (private business initiatives)
  • Sports Journalism (media)
  • Marketing and Sponsorship (private and public companies)

Admission requirements

To be admitted, you must meet one of the following requirements:

  • Have a Bachelor’s degree, diploma or equivalent.
  • Have 3 years experience in the field of sports management.
  • Have developed a career as a professional athlete.

Admission procedure

Please complete the pre-enrollment form if you are interested in studying this program. Your form will be submitted to the Admissions Committee, which will evaluate if your achievements, as well as your aspirations and motivations in pursuing this degree, are in line with the objectives of the program. The admission procedure may include a personal interview with the program manager. One of our academic consultants will contact you within 72 hours.

Program

The program consists of 4 modules that cover all key areas of sports management. Each module has a number of teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases.

Learning model

The Postgraduate Diploma in Sports Management puts you at the center of your education through a learning-by-doing methodology. We encourage collaborative work and transfer the content to specific situations in sports marketing and sponsorship (connective teaching methodologies and social constructivism). Our faculty of expert professors and tutors will guide you in the learning process, providing high-quality training combined with the flexibility of online study.

Personalized tutoring

We will assign you a personal tutor, who will be monitoring your pace of study, adapting it to your work and/or sports schedule. At the beginning of the course, you’ll create a tutorial action plan together. The tutor will make an assessment of your background, professional experience in the sector, availability, and dedication to the course, and will also be responsible in guiding you in your study process, supporting you throughout the program.

Communication and queries will be handled by:

  • E-mail: reply within a maximum of 24 hours.
  • Supports via chat / call / video conference.
  • Personal tutoring for about 30 minutes, to be arranged weekly or bi-monthly.

Benefits

  • Learning 3.0: flexible schedules, different learning environments, and technologies.
  • World-class faculty: interaction with expert faculty and industry professionals.
  • Collaborative tools, teamwork, communication, and debate.
  • Sports-industry oriented: training that approaches the business sector of the sports industry.
  • Learning from experience: designed for professional improvement.

Faculty

The teachers of the Johan Cruyff Institute are experts from the sports sector and combine research and consultancy with teaching. Through their experience and knowledge, they have developed a broad variety of cases and concepts to work with.

Student services

Virtual campus

As a student of the Postgraduate Diploma in Sports Management, you will have exclusive access to the learning platform which allows you to monitor your academic progress 24 hours a day, from anywhere in the world. The virtual campus offers a collaborative environment between teachers and students facilitating e-mails, chats, books, articles, case studies, simulations, experiences, websites, blogs, and a video library. You will have a wide range of tools at your disposal to make your learning experience interactive, rewarding and complete.

Networking & alumni Cruyff Institute

Johan Cruyff Institute offers students, alumni, faculty, and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.

The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.

The platform has been designed so you can comfortably navigate through the various areas and enjoy the offers that most interest or adapt to the needs of alumni at any given time. In the Learning Area, you will find resources that will allow you to keep up with the latest trends in the sector, participate in our webinars or access pre-recorded academic sessions, as well as many other resources.

The Alumni Cruyff Institute platform’s Networking section provides a meeting point for alumni to get in touch, share experiences, network, discuss ideas and create positive synergies for the benefit of all. Those who play in this ‘League’ will enjoy the Cruyff Alumni Club, where all Alumni members (organized by center) will have at their disposal numerous academic and leisure activities and events organized in the different countries.

In a later stage, the Alumni Cruyff Institute will offer platform members supports in managing their professional development through the Career Services section (job offers and internships). There will also soon be the Cruyff Alumni Shop, an online store where you can purchase official Johan Cruyff Institute products exclusively.

Corporate internships

Our Corporate Training Program is the natural result of the global network of the Johan Cruyff Institute. The practices are an enriching learning experience for both organizations and for students. They contribute to the company’s professional development and offer students the opportunity to access businesses related to sports live the reality of a sports organization and acquire new practical skills and knowledge.

Career services

The Johan Cruyff Institute allows a bridge between potential candidates and the corporate sector involved in sports. Organizations and companies in the sports sector with vacancies contact us when looking for sports-minded candidates. The Johan Cruyff Institute selects qualified contacts within our network profiles. Employment opportunities and new projects in the sports sector are also announced through our various channels.

Postgraduate Diploma in Sports Management (Blended)

Study Type

Online / Distance learning
Combined Campus and Online

Duration

6/7 months

Price

  • € 4,564.- Online
  • € 5,076.- On campus part-time

The Postgraduate Diploma in Sports Management (Blended) is a 7-month program that delves into the essential aspects of management applied to sports. Classes are delivered by expert faculty that has a close connection with sports. We combine Master Classes with keynote speakers in the field of sports management, and field trips that will enrich your experience, expanding your network of contacts within the world of sports.

Academic Itinerary

You have the option of studying the modules separately as short, specialized courses. This way, you can earn credits to obtain the postgraduate diploma. You can also obtain the Master in Sports Management (60 ECTS) by completing this program, the Postgraduate Diploma in Sports Marketing (27 ECTS, in any modality), an elective module and the Master final project within a maximum period of 3 years from the start of the first module. This Postgraduate program is for you if:

  • You’re an (ex) athlete who is looking for specialized education in sports management to give your professional career a boost.
  • You are working in a management environment and want to specialize in the sports industry.
  • You wish to complete your education with a postgraduate diploma specializing in sports management.

Learning Outcomes

  • To understand and apply strategic, global and objective vision to the sports industry from a business perspective.
  • To create new market opportunities by applying an entrepreneurial spirit and a culture inclined towards innovation in sports organizations.
  • To use the most innovative practices in sports marketing and be more effective in brand strategy and sponsorship execution.
  • To detect the key factors to lead professional teams and obtain the best results.
  • To interpret the financial statements of a sports organization and create financial strategies for new products and businesses.
  • To optimize the management of a sports facility and sports event.

Benefits

  • Learning 3.0: flexible schedules, different learning, and technological environments.
  • World-class faculty: interaction with expert professors and professionals from the industry.
  • Collaborative tools, group work, communication, and debate.
  • Sports industry oriented: approaches training from the business sector to the sports industry.
  • Learning based on experience: designed to improve professionalism.

Professional Opportunities

  • Sports Competition (professional sports teams and event organizers)
  • Governance (sports federations and associations)
  • Sports Facilities and Events (tournament organizers, sports clubs)
  • Community Sports (foundations, municipalities)
  • Sports Consulting (private business initiatives)
  • Sports Journalism (media)
  • Marketing and Sponsorship (private and public companies)

Virtual Campus

As a student of the Postgraduate Diploma in Sports Management, you’ll have exclusive access to the learning platform which allows you to monitor your academic progress 24 hours a day from anywhere in the world. The virtual campus offers a collaborative environment among professors, tutors, and students facilitating e-mails, chats, books, articles, case studies, simulations, experiences, websites, blogs, and a video library. You will have a wide range of tools at your disposal to make your learning experience interactive, rewarding and complete.

Program taught in:
English
Spanish

See 3 more programs offered by Johan Cruyff Institute »

Last updated May 21, 2019
This course is Online, Campus based, Online & Campus Combined
Start Date
Sep 16, 2019
Sep 20, 2019
Duration
6 - 7 months
Part-time
Price
4,400 EUR
Online program. € 5,076 On campus part-time.
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