Postgraduate Diploma in Digital Marketing

General

Program Description

Digital Marketing is wild and exciting, a creative space that is changing our culture. Changing us. Here is the edge of thought, the edge of new. Access razor-sharp strategy, practice and insight to take your place at this edge. Billions follow. Now is the time to step up and lead.

Under the Guidance of Global Industry Advisory Champions Including:

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You don’t just do a course. You join a conversation.

We Get You in the Game and Keep You There

Our courses bring leading thought and practice - and right from the moment you sign up for a course, you also become a Member of the DMI which means you get access to an unparalleled toolkit of resources for your career.

1st year FREE with all courses €150 Renewal each year.

White-hot course content

Get the latest up to date courseware via our learning experience platform.

Globally recognized Certification

A globally recognized certification to move you & your career forward.

Maintain your Status and Skills year-on-year

Continuous professional development guaranteed, keep you always in the game.

Toolkits & Premium Content

The latest content and toolkits to always keep you in the game.

Vibrant connected community

Connect and join over 47k members globally in the DMI Network.

Test your skills diagnostic

Benchmark your skills against your professional competition and stay top of your game.

What Will I Learn

We give you the thinking and tools to become a leading player on the digital stage. Create a powerful and dynamic digital strategy. See it manifest into real-world, business-changing action. The modules are building blocks - of knowledge, of your vision, of the leading DMI Postgraduate Diploma in Digital Marketing that is you. Here is what you need to know:

Modules
  • Social Media Marketing
  • Strategy and Planning
  • CX, eCommerce and CRO
  • Search and Digital Channels
  • Digital Selling
  • Essential Skills
  • Leadership and Management
Social Media Marketing

Module info & Overview

Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms.

  • Social Research
  • Content Creation & Outreach
  • Facebook, Twitter, LinkedIn
  • Instagram & Snapchat
  • YouTube & Social Video
  • Social Customer Service
  • Strategy & Planning
Strategy and Planning

Module info & Overview

Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership.

  • Traditional Communications
  • Digital Communications & Channels
  • Marketing Automation
  • Budget and Resourcing
  • Big Data & Analytics
  • Strategy Formulation and Plan
CX, eCommerce and CRO

Module info & Overview

Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers.

  • Website Optimization
  • UX Research & Design
  • E-Commerce Strategy
  • Applied E-Commerce
  • Graphic Design Essentials for Marketers
  • CX Essentials
Search and Digital Channels

Module info & Overview

Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels.

  • SEO Setup & Content
  • SEO Workshop
  • Paid Search & Display Advertising
  • Analytics with Google Analytics
  • Email Marketing Strategy
  • Applied Email Marketing
Digital Selling

Module info & Overview

Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates.

  • Fundamentals of Social Selling
  • Finding & Targeting Prospects
  • Attracting Customers
  • Closing & Retaining
  • Increasing Engagement
Essential Skills

Module info & Overview

Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment.

  • Project Planning
  • Creativity Skills
  • Personal Skills
  • Working With Others
Leadership and Management

Module info & Overview

Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.

  • Thinking Strategically
  • Building Effective Teams
  • Dealing with Conflicts and Crises
  • Persuading and Influencing

The Programme is Aimed at:

  • Traditional Marketers and Marketing Executives who want to play a bigger, sharper game
  • Marketing Managers and Senior Management
  • IT Managers
  • Graduates with no plans to wait around
  • Small Business Owners who may or may not want to stay small
  • Career Changers
  • Entrepreneurs who want to be more entrepreneurial
  • Whoever needs to create and apply a digital marketing strategy for their organisation

Over 47K Members Globally Trust DMI to Progress Their Career.

  • 92% of our members have said that our course has had a positive impact on their career.
  • 81% of our members have been promoted after completing one of our courses.
  • 88% of our members are working at a senior or management level.

Now This is What You Call Support

We think of everything. We even packed for you. We threw in Forums, Knowledge Base and a ready and eager Support Team to make your journey easy.

Class Tutors

Expert and engaged, our tutors come from real digital backgrounds. They know this game.

Connected Community

Membership means you join a dynamic DMI network of digital players. Connect to real insight and opportunities.

Support Team

Whatever it is, we’ve got it covered. This is 360-degree support. The team is right there when you need them.

Admission Requirements

For admission, you need a Bachelor's degree in either business or marketing. Or at least 2 years of relevant, trail-blazing experience. Good English. Aptitude, passion and your best game. There may be an interview.

Your Questions Answered. And Then Some

Everything you need to know about acquiring digital superpowers, connecting with the hive mind of digital talent via the Membership portal, building a titanium career with lasting Accreditation, how to take over the universe and more.

Why should I take this DMI Postgraduate Diploma course?

Obtain this advanced level DMI's postgraduate qualification without the same financial or time commitments of a full Masters program:

  • Change your career or kick-start a career in digital marketing.
  • Gain specialist knowledge, allowing you to progress to a Masters in Digital Marketing qualification.
  • Improve your digital marketing career prospects and increase your earning potential.
  • gives you the opportunity to impress prospective employers with a recognized and respected award.
  • Over 80% of the DMI's Postgraduate Diploma in Digital Marketing students have realized their potential in a variety of digital roles, from Head of Marketing, Head of E-Commerce, to Digital Marketing Manager to Marketing Research Manager and more.
How much does the DMI Postgraduate Diploma cost?

DMI's Postgraduate Diploma in Digital Marketing costs€4950 to study online.

The fee includes all of the DMI Postgraduate Diploma course materials, as well as additional resources in the form of Sandbox accounts, Webinars, Online Tutorials, Podcasts, E-Books and much more.

Do I need to have a digital marketing background?

Not necessarily. The DMI Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online marketing. Students of this qualification come from a wide range of sectors, including:

  • Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels
  • Graduates of other disciplines seeking to re-train or up-skill in an industry that is continually crying out for certified candidates
  • Sales Professionals who want to learn how to successfully utilize Digital Marketing for lead generation
  • Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy
  • CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organization
What are the DMI Postgraduate Diploma in Digital Marketing entry requirements?

Do I need to be a qualified digital or traditional marketer to enrol on The DMI Postgraduate Diploma in Digital Marketing course? No, but there are a number of entry requirements for our certification:

  • You must hold a Bachelors degree in either business/marketing (minimum GPA of 2.0) or
  • You must have significant and relevant work experience (minimum 2 years)

All applicants must demonstrate an interest in and an aptitude for digital marketing and may be subject to interview. If English is not your first language, you may be required to show proficiency in English. An IELTS (Academic) level 6.5 or equivalent is the minimum requirement.

Where will my DMI Postgraduate Qualification be recognized?

Our digital marketing certifications are world-class. We offer online digital skills training courses in over 80 countries and this course has been credit-rated by the Scottish Qualifications Authority. This allows you to take your DMI Postgraduate Diploma in Digital Marketing with you, no matter where your exciting new digital career may take you.

How is the DMI Postgraduate Diploma in Digital Marketing assessed?

The DMI Postgraduate Diploma requires the completion of two 5,000 word Digital Marketing assignments - a Digital Marketing Research paper and a Digital Marketing Strategy. Please note: As part of your Digital Marketing Research paper you will be required to undertake real-world research (in the form of surveys, focus groups and/or interviews for example).

These assignments are designed to offer students the opportunity to produce meaningful and grounded Digital Marketing projects focused on their own digital career or business aspirations.

How do I apply for the DMI Postgraduate Diploma?

To apply for this DMI postgraduate certification, all applicants must complete the application form along with a copy of their degree transcript. The transcript is a document from your university which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university if you do not have a copy. All applications and supporting documentation are reviewed by our Admissions Board, prior to places being offered on the DMI Postgraduate Diploma programme.

Please note: Your place is only confirmed once your application has been approved.

Last updated Dec 2019

About the School

The Digital Marketing Institute is the global certification standard in digital marketing and digital selling education. To date, over 47k people in 135 countries have studied with the Digital Marketi ... Read More

The Digital Marketing Institute is the global certification standard in digital marketing and digital selling education. To date, over 47k people in 135 countries have studied with the Digital Marketing Institute, making ours the most widely taught digital certification standard in the world. At the Digital Marketing Institute, we have made it our mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this. The first is to advance the careers of marketers and sellers, the second is to address the digital skills shortage to ensure businesses have a capable and agile workforce. The final reason is to provide educators with professional certifications that can nurture future generations. We’re as passionate as we are ambitious, and the journey has only just begun. Read less
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