Strategic marketing is an advertising tool that companies use to help them reach their target audience in a way that is original and appealing to customers. Students in the field typically learn how to help create customer loyalty and brand attachment while also increasing demand.

Tunisia (Arabic: تونس‎ Tūnis) officially known as the Tunisian Republic (Arabic: الجمهورية التونسية‎ al-Jumhūriyyah at-Tūnisiyyah), is a country in Northern Africa that has a Mediterranean Sea coastline in the very centre of Mediterranean Africa. Since gaining independence from the French in 1956, Tunisian education sector has shown great progress. The admission process is centrally controlled through the national university orientation system.

A pathway program is a one-year introduction to a full degree curriculum and prepares international students for their entry into university. These programs train students in a wide variety of subjects such as Arts, Humanities, Business, Biological and Life Sciences, Engineering, Technology, or Natural Sciences.